Social Media For The Disabled: Ways Of Connecting

Technology and social media have a huge impact on a person’s ability to connect with others.  It provides us the opportunity to connect with more people who have the similar viewpoint, passion and even issues and concerns regarding things that matter to us. More importantly, it has provided people with disabilities a platform to display their presence and inform others about what affects their quality of life wherever they are in the world.

Social Media for the Disabled

Through the Internet, people with disability have an opportunity to be connected in a way that we have not seen before. It gives them the opportunity to be associated not just with other disabled users, but also with family, friends, employers, co-workers and even schools. This is a great opportunity for them to be part of a wider community as a whole whilst interacting on what in theory should be a level playing field.

People with disabilities of all ages, are using social media as a means to connect with people who share their life experiences. These platforms also provide them the opportunity to spread awareness about the issues they face every day and what life is like with a disability. Although social networking is usually associated with interacting with others and searching for information, it’s no longer just a web of data, but a web of people with shared thoughts, interests and needs.

With the worldwide adoption of the mobile phone as the preferred device for accessing the Internet, social networking has become much more personal especially to people with various limitation levels. Users with disabilities also have multiple devices and connect to their social networks of choice across these devices. These advancements have broken down barriers and have opened doors when it comes to communication, therapeutic progress and educational enhancement for children and adults with disabilities.

For instance, the creation of mobile apps on tablets and smartphones has offered a way for those who are not able to use their voice to use touch-and-speech technology. Individuals who are hard of hearing can also download applications which are designed to increase the volume for easier listening.

Physical therapists and teachers from companies offering disability services in South-West Sydney are also using inventive ways to integrate the use of technology and applications into their communications to those with physical, cognitive, and learning disabilities. These techniques have increased an individual’s ability to improve and develop fine motor skills.

With the advances in the tools we use to communicate and interact, social media aids in bridging the gap between those with disabilities and those who are able-bodied, in addition to allowing people with disabilities to connect with others who share their conditions.

Despite the fact that the accessibility of social media tools still require upgrading, it’s very encouraging that it will improve for individuals with disabilities so that they can still participate in social media and connect with others.


Horse Racing Social Media Driving Punters To Mobile Apps

Horse racing has been increasing in popularity especially over the social medial. The reason behind this can be attributed to the huge success of online gambling. As a result, several gambling outlets have integrated their services over the internet in an effort to reach an even bigger audience. This includes horse racing and as such, horse racing bets can now be done at the comfort of one’s home.

Online gambling isn’t the only thing that is new especially in this modern day and age. Several innovations and technologies are introduced with regards to online gambling making them much more accessible than ever before. As such, almost anyone can try them for their own. Horse racing in particular has received its fair share of innovations especially with the emergence of sportsbet mobile app.

With the help of mobile apps, a huge number of individuals are able to participate in sports bet at any given time when the need calls for them to do so. One can engage in such activity even when they are not at the confines of their home. This is reason why more and more individuals are drawn to sports bet.

Multitasking has also become very much possible with these mobile apps. Back then, people need to dedicate a considerable amount of their time just to see the racing results. However, today you can just keep yourselves preoccupied with other task or activities at hand as you check for updates about horse betting results right straight through your mobile phones.

The use of online betting mobile apps has also paved the way in integrating social media posts and updates. For instance, ProGroupRacing has setup several social media profiles which can be found over Facebook, Twitter and Instagram. This allows their followers to have the latest updates and results about horse bets. As such, their fans and followers only need to check their social media feeds to see the updates appear right in front of them. This in turn, make horse betting results much more seamless and easy to follow. Twitter updates are a little more condensed and their Instagram posts can show some winning moments. Several announcements are posted in their social media pages as well which adds to that extra incentive in following them over the internet.

Mobile gambling has indeed increased in popularity especially with the huge amount of convenience that it provides to their users. With that being said, online users are warned against dangers of app-based gambling. Experts in the field of gambling addiction say online and app-based gambling have the potential to ruin the lives of millions of people around the country. Gambling in any shape or form should always be practiced in moderation. Even though online and mobile gambling is accessible, this does not mean that you must spend the entire day checking your phones constantly for updates. Gambling whether it is done over the internet or through your phone should be done as a hobby or a means for recreation and not something that you obsess with. If you adhere to such rules then you will have little to no problems engaging in horse racing over the social media with the use of mobile apps. You can find out more about them over the internet.


Cleaners Obsessive & Compulsive About Social Media

Social media today is being used in a variety of unique and innovative ways. Aside from using it to get in touch with your loved ones and friends, others find social media to be the way to express your opinions and insights about different subject matters. On the other hand, companies and business owners make good use of the huge popularity of the social media by creating their own social media profile which helps improve their overall online presence.

Cleaning companies find it important to have their services easily accessible to a wide variety of audience. In such cases they decide to slowly shift their attention over the internet where the online community is vast and expansive. They are able to keep themselves up to date with the latest innovation and trends online which helps attract new customers and fans alike. This is a reason why a number of individuals have setup their respective social media accounts for their fans to follow. With that being said, not everyone is able to find success with regards to their social media profile, particularly with regards in the cleaning industry.

There is no denying that cleaning definitely is a niche market to follow over the social media. Online users don’t necessarily track the activities of a cleaning company as they often engage with them only in times of need. You will find no shortage of Sydney cleaners both online and offline but it is quite apparent that not everyone has setup and established their very own social media profile for very right reasons.

Some cleaning companies have made the attempt to get themselves be heard over the social media. However, success is something which a huge number of companies find it hard to grasp. This is the reason why it a lot of cleaning companies think twice before setting up a social media profile for them online. Let us look at some of the noteworthy examples of cleaning companies who are not doing very well over the social media.

https://twitter.com/Sydneycleaning2 cleaning companies look like a lot of these which is very one-dimensional, perfunctory broadcast-style tweets and has little to no engagement.

On the other hand, https://twitter.com/sydneycleaners has the best, cleanest name, but after 2 tweets – they gave up. This is clearly not a good sign for getting a spic ’n span cleaning job out of them.

https://twitter.com/AboutSparkle is another fine example of someone who just gave up on social media leaving the account inactive.

The following social media profiles https://twitter.com/ASydneyCleaning, https://twitter.com/AUCityCleaners and https://twitter.com/Itscleaning are cleaning companies who were also unsuccessful in reaching a great number of followers over the social media.

Is it worth being a cleaner on social media? Probably not. You’re not very likely to clean up the internet either. In such cases, it is best to focus your attention in improving the quality of service that your provide to your clients. Those who have OCD may find it important to always keep their surroundings clean and well organized. They are able to benefit greatly from the services of a professional cleaning company as they provide to the much needed assistance to their clients on a regular day to day basis, making it much easier to handle clutter and filth around the house.


Online Dating in the Age of Social Media

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The first online dating site www.match.com opened its portal to the world 20 years ago. Since then, online dating has evolved to be the most popular way to meet partners. There are three main categories of online dating sites: 1. The search and match system like www.rsvp.com.au allows users to search for partners from specific characteristics. 2. Personality-matching systems like www.eHarmony.com use system administrators to make a match. 3. Social network system like http://www.gotinder.com utilizes Facebook profiles to find a match.

Online dating sites gained popularity over the past many years. Match.com has a global audience of 35 million users. PlentyOfFish has 23 million visitors and Zoosk has 11.4 million visitors. The number of people looking for potential partners is continually increasing. Online dating is no longer considered a desperate attempt to look for love. The stigma is beginning to disappear as 87% of single males and 83% of single females believe that online dating is now socially acceptable.

Constant connectivity in social media has revolutionized the way we build relationship. Social media make internet users de-stigmatized online dating and made users more accepting of it. Online dating became the fastest and interesting way of meeting people via social media. 30% of social media users have used social networking sites like Facebook and LinkedIn to get more information about people they are interested in dating. Facebook offer an additional opportunity to being introduced to friends of friends and widen the dating network.

Online dating sites use social media information to make a match. Tinder uses Facebook profile data and location to find a match with a right swipe on their smartphones. LinkedUp leverage LinkedIn profiles to find potential dates. Down (formerly Bang with Friends) helps you determine which of your FB friends are interested in hooking up. Hookupz gives a match based on interest and geographic location.

Online dating in the age of social media has made meeting potential partners easier. Social media offers plenty of options and opportunities to reach out to possible partner. One in every five relationships today started online. Eight percent of 18-29 year olds admitted to be in a committed relationship with a partner or a spouse they met online. The success rate of online dating speaks for itself with one in three marriages today began their relationship online.

Now with the rise of digital media and smart devices, singles have another option to find the right one by “mobile dating”. Technology has a real good way of bringing people together. Mobile dating applications let users make a connection with just a simple swipe. It provides a unique way to meet potential partners based on proximity, looks and preferences. These applications use geolocation technologies to help you find a date, hook-up or meet-up. Modern technology made reaching out to attractive strangers easy and accessible.


Best Sexual Health Social Media Campaigns

Social media allow us to share information and connect with people from different locations. Organisations have also used social media campaigns to increase the public’s knowledge about sexual health. Here’s a list of best sexual health social media campaigns:

1. Where did you wear it?

1-Best-Sexual-Health-Social-media-CampaignsWith a goal of promoting safe sex, Planned Parenthood of the Great Northwest marked National Condom Week by launching Where Did You Wear It? The social media campaign targets college-age students and older teens — that is comfortable with social media — to promote healthy sexuality with the tag line “Safe sex happens. Be proud to wear protection.” The condom has a barcode that can be scanned by smartphones to connect to the http://www.wheredidyouwearit.com/ site. Facebook and Twitter was used to promote this campaign.

2. Chlamydia it’s Down to You!

2-Best-Sexual-Health-Social-media-CampaignsThe prevalence of Chlamydia is high in young people in the UK. Chlamydia it’s Down to you! is a social media marketing campaign recognised by National Chlamydia Screening Unit. This campaign incorporates social marketing techniques to form a strong basis of local insight and research and create awareness of chlamydia and the importance of screening.

3. 10 Ways a Condom Can’t Protect You

3-Best-Sexual-Health-Social-media-CampaignsThe 10 Ways a Condom Can’t Protect You campaign has been developed by the Centre for HIV and Sexual Health to raise awareness of the best way to be protected from HIV. This campaign won the Sexual health media campaign/storyline of the year award.

4. HIV Hop

4-Best-Sexual-Health-Social-media-CampaignsThe HIV Hop social media campaign has been developed by the Centre for HIV and Sexual Health as a general public awareness campaign to reduce stigma and misconceptions around HIV transmission. The campaign used music video to show the ways HIV cannot be transmitted. The video helps to raise the issue of HIV stigma and evoke discussion on social networks to help break the silence surrounding HIV stigma.

5. Just Carry One

5-Best-Sexual-Health-Social-media-CampaignsThis social media campaign was launched to notify the public about the increase of sexually transmitted infection. This campaign was developed to ensure the message of consistent condom use to younger people. The campaign utilized Facebook and Twitter which include videos, games and competition.

6. Condom No Condom

6-Best-Sexual-Health-Social-media-CampaignsThis is an interactive social media campaign by NHS about condoms and safer sex that allows you to choose your own ending. The series of films received 1.6 million views over two months and had audience clicking through external NHS sites looking for further information around sexual health. This campaign also picked up international press coverage from over 20 publications.

7. Testing Too Easy

7-Best-Sexual-Health-Social-media-CampaignsPeer-developed HIV and sexually transmissible infections campaigns have been effective in encouraging safer sex behaviour among younger gay men. This peer-led campaign targets young people using social media (YouTube, Facebook and Twitter) to address the barriers preventing many homosexual men from engaging with HIV and STI testing.


Social Media Strategy for Small Business

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Every businessman worth his salt knows that social media for small business is never an overnight success. Contrary to popular belief, there is no magic social media wand where one racks in the dough straightaway. Done right, social media for small business can be low cost but high in revenue. The first great social media strategy starts with giving it to a pro to do. Trust me; this is no job for your office junior.

Small businesses tend to have very limited resources, but that is no reason to save a few and have do-it-yourself social media. Quite like a personal and business entity, social media application should be approached in a different manner. Just like not all social media platforms are the same. You would have to decide which one would benefit your business best.

Facebook
Social media connects you to your most valuable asset, your customers. Facebook is where most of them will be because at the end of the day, most people would like to know what’s been happening to their families, friends and locality. But Facebook as a social media platform for small business need other networks and in itself cannot stand alone. Posts and content need to have some leeway in the sense that it should not be too sales driven nor preachy. There must exist a balance in selling and a judgement call on what is engaging at the same time retain the image you would like your business to be

MAN LAW BBQ Australia
https://www.facebook.com/ManLawBbqAustralia
An Aussie franchise of the American Man Law Premium BBQ tools – Focus on what is manly and outdoorsy. Visual engagement for strong and bold posts, sometimes poking fun at the idiosyncrasies particular to the gender with the notion that all true BBQ masters live by an unwritten list of rules that would then be called Man Law.

Rusty Mutt
https://www.facebook.com/Rusty.Mutt.Wines
A boutique wine company producing limited high quality, hand made wines from McLaren Vale. Facebook posts mainly highlights wine, fun with wine, drinking quirks and the love of wine. Virality of posts vary but most engagements are from the men. Love for family and love of the vine. Here’s to wine.

The Laser Diva
https://www.facebook.com/TheLaserDiva
Offering such services as Laser Hair Removal, Laser Tattoo Removal, Laser Skin Rejuvenation and teeth whitening, The Laser Diva promotes self care as not mere vanity but a necessity, that ultimately self love becomes the basis to other forms of love. The social media objective to promote self care and their offered services around Rozelle, Balmain, Drummoyne, Leichhardt and Lillyfield.

Bondi Chai
https://www.facebook.com/bondichai
Bondi Chai is Australia’s most awarded chai latte and is the 2014 Telstra Australian business awards NSW winner. Facebook solidifies the total impact of their social media platforms by interacting with their affiliates, fans and distributors. They are also active on Twitter, Pinterest and Instagram.

My Presentation Doctor
https://www.facebook.com/MyPresentationDoctor
As a coach and communication skills expert, Dr. Gary Wohlman is dedicated in maximising the impact and effectiveness of professional and developing speakers to enhance their gifts of self-expression and contribute fully in their quality of life. Daily inspiration and reiteration of this self same message is reflected on posts both on Facebook and Twitter. He is also presently active on Instagram.

Bead Them Up
https://www.facebook.com/BeadThemUp
Bead them up offers only beads that the owners themselves would be interested in. Specialising in sterling silver, gemstones and beads to make jewellery, Bead Them Up also offers free beading classes. Posts highlights on colourful products, specials and light hearted teasing of beaders and hobbyists/crafters. You can find them also on Instagram and Pinterest.

Instagram
When parents and even grandparents came onto the Facebook scene, the now generation had to go somewhere their elders would not be able to embarrass them, cannot do that on Twitter, Twitter is too limited and the oldies know about that too. In comes the new kid on the block, Instagram. With the concept of sharing photos and moments, with the additional appeal that it’s purely a young adult space,instagram quickly became populated with this upwardly mobile adults thus creating a ready made marketing segment for products and services to target.

The Make-Up Studio
http://instagram.com/themakeupstudiosydney/
Maria, the genius behind The Make-Up Studio offers professional make up as a group or one on one and make up courses to those interested to learn the craft. Instagram is a terrific avenue to showcase the different looks and drama of how make up highlights the face.

Cuttaway Hill Wines
http://instagram.com/cuttawayhill
The Bourne family owned Cuttaway Hill Wines located near MIttagong and Bowral, their wines are made from grapes grown in the Southern Highlands with unique character notes that is truly a taste of the Southern Highlands. Their Instagram features the land, loves and life of this proud brand.

Dcider Cider
http://instagram.com/dcider
Made from delightful Pink Ladies premium apples from Batlow, Dcider is the brainchild of Jeff Aston. Given many great reviews it has since spawned pear and honey ciders all getting to be popular to the people of Southern Highlands. Their instagram boasts of parties and images associated with great taste and good times with the invitation to be the Dcider.

Tractorless Wine
http://instagram.com/tractorlesswine
Tractorless vineyard brags combining a combination of old world knowledge and skills with new world winemaking techniques all guided by Biodynamic principles. They aim to provide a more long term sustainably balanced and diverse farming system that can continue to produce award winning wines. They make use of instagram highlighting their innovations and how intensely they feel about their land and way of life.

Eling Forest Cellar Door
http://instagram.com/elingforestcellardoor
Home to Dcider, Tractorless Wine and Cuttaway Hill, it is the gourmet destination on Hume Highway. Eling Forest Winery is in the heart of the Southern Highlands of NSW that has a working winery, cellar door, cafe, function centre and boutique accommodation. Instagram provides the visual proof of the love of family, land and just how much hard work is involved in making wine.

Sydney Heaters and Pizza Ovens
http://instagram.com/sydneyheatersandpizzaovens
Sydney Heaters have been in business for over 25 years. At present they have more than a dozen accreditations and affiliations and is the NSW distributor to Euro Fireplaces, Alfresco Wood Fired Ovens, Eco Choice Fires and Vio Flame and Firefox industries. Their Instagram is a gastronomic feast for the eyes of pizza, food and did I mention pizza?

Twitter
It’s short, it’s succinct, it’s Twitter. Twitter is the online social network that requires you to send your news and updates in 140-characters or less. The importance of twitter in social media for small business especially is in their search function. Unlike Facebook that would direct you to a page (the wrong one most often) twitters search function gives suggestions that would rival that of google within the twitterverse. Oh, and have you heard? Facebook is for the people you know, Twitter is for the people you wish you knew!

NTP Health Products
https://twitter.com/ntphealth
NTP Health Products believes in natural health and beauty. They import and distribute the very best, cutting edge, health food, herbal products, nutritional supplements, hair care, skin care and natural cosmetics. Tweets are concentrated on general and natural ways of being healthy, a product in focus as well as health related news and developments.

Organic Colour Systems
https://twitter.com/organiccolour
Organic Colour Systems is a range of professional hair colouring and treatment products available to professional hairdressers and hair salons only. It is free from ammonia, resorcinol and parabens and is proudly cruelty-free. A guilt-free, worry-free way to be beautiful, OCS uses Twitter to educate the public of the cleaner alternative to staying pretty. Everybody wants to be beautiful but not at the price of their health.

Teeccino Australia
https://twitter.com/teeccinoAUS
Teeccino is a delicious coffee alternative that is completely caffeine-free. It has all the goodness of coffee without the jitters and health consequences. Teeccino employs twitter in disseminating the health risks brought about by having too much caffeine. Teeccino also encourages coffee lovers to continue enjoying their coffee ritual without the caffeine hit.

Belmondo Boxers
https://twitter.com/belmondoboxers
Belmondo introduced their colourful boxers in 2006 after first offering ties in 2000 which they had packaged in boxes with lids the same patterns as the ties and they kept that packaging format for their boxers. Twitterverse helps send the bright colours of Belmondo be seen by the online public because ‘there’s a pattern for every personality’

Pinterest
Pinterest is a catch all from recipes to crafts to lifestyle and favourite things. Naturally, almost everybody would be on it which is why it is a very good reason to include this in your roster of social media for small business.

Pinterest clients include Bead Them Up, Bondi Chai and Sydney Heaters and Pizza Ovens.


Finance Industry Embracing Social Media

social media for finance industry

Social media continues to radically change how business is done across almost every industry and the institutions that are leveraging social are seeing that it’s a ubiquitous channel to multiple demographics, but where does it stand in the finance industry?

The finance industry has long been staying away from social media to avoid violating the compliance and regulatory guidelines. Social is so critical for financial firms and it will be a waste to turn on a blind eye on all the social media opportunities. The finance industry sees social media as a seemingly risky and potentially controversial world, but the winds have turned its direction and a lot of financial firms are now openly embracing social media.

Social media is undoubtedly a powerful tool for small and big businesses alike. Its benefits cannot be denied and financial institutions are starting to realize that the ROI of social media extends well beyond sales goals. In fact, many of the world’s leading financial brands are currently reaping the benefits of social media.

The social web has changed how financial firms do business and it has given the customers a platform to give feedback and opinions. The finance industry can use social media tactics on different social media channels and use it to their advantage.

  • Facebook is probably the best known of the social networking sites and it’s also a major player for financial institutions. This media rich platform can bring videos, images, links and text to your audience, which they can also share with their network giving your brand better visiblility.
  • Twitter continues to be the leading way companies interact with consumers. Financial companies can use this platform to engage in real time conversations, putting their brand in the conversation without pushing too hard. It’s also become a customer service channel for the financial industry.
  • On Instagram, the financial social media efforts take on a collaborative visual effort. Photos garner the most social engagement across all financial services categories so this platform can help financial firms in engaging with their audience by using images and videos.
  • YouTube is a video sharing website and what better way to show and introduce your organization to others than by video. Video is a highly effective communication channel in the financial services space.

Social media is a consistent channel across all demographics and the relationships formed with brands and their audience influences the financial decision making of individuals. Whether you’re a bank, a credit union or a financial provider of home loans, business loans or bad credit loans, social media can help you achieve your goals online.

Most Searched Terms: Social Media, Finance Industry, Social Media for Business, Social Media for the Finance Industry.


Mobile Phone Radiation Cases Find Niche Via Social Media Marketing

social media marketing sydney

Social media is no doubt a powerful marketing and communication tool and when done intelligently provides a positive aftermath effect that will benefit any industry.  A company with a thoughtful and strategic approach to social media has a competitive edge as they are able to keep their fingers on the pulse of what their customers need. This helps them have a collaborative interaction with current customers and prospects allowing them to gain valuable insights and nurture long lasting relationships with them.

Practically every business is using social media platforms to maximise sales, increase profits and attract their target audience. Businesses are finding a niche via social media marketing and one particular example would be Mobile Safety, a company that supplies specialist mobile phone accessories that reduce or protect mobile phone users from radiation exposure.

With an enormous increase in mobile phone usage throughout the world, people are becoming conscious of the negative effects of exposure to excessive radiation caused by mobile phones. Mobile phones emit electromagnetic radiation in the microwave range, which is absorbed by the body. Studies have linked electromagnetic radiation exposure to development of brain tumours, genetic damage, and other serious health threats.

To guard our health and protect us from radiation exposure, Mobile Safety has been distributing phone radiation safety accessories such as scientifically engineered mobile phone radiation cases, covers, headsets, pouches and more.

Mobile Safety has embraced social media as a central part of their marketing strategy. They use Facebook to increase their exposure to potential customers and have been growing their audience as many health-conscious people with the grassroots community mindset are interested in the issue. Facebook has also helped them build brand loyalty and has driven traffic to their website. Their Twitter account has helped their social visibility reaching new markets and elevating their brand awareness. They use it to better manage and monitor their reputation, and have been a platform to exchange ideas, information and feedbacks. They also have a Pinterest account where they are able to create storyboards through visual imagery and showcase their products. They use it for market research in determining interests, popularity and marketability.

We are in the new millennium and social media marketing should be part of every business strategy. So, if you’re not in on the game yet, it’s never too late to jump in.

 


Yammer Enterprise Social Media Software for Business

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Businesses around the world are rapidly seeing the benefits of social media. In fact, social media is becoming indispensable for business today. Social media allows businesses to reach new and existing markets and customize and expand their strategic communications. A lot of companies limit employee access to social media because it interferes with their work. But social media in the workplace? That’s right, Yammer is a private social network built for the enterprise. It provides a secure, stable and economical social networking capability designed for business of any size.

Yammer transforms the way companies work together by integrating other systems and business applications in a single social experience. Yammer enterprise social media is a social web community like Facebook, Twitter and Linkedin all in one. Yammer equip business and government organizations with the power to search, find and combine information in order to reach out, connect and create conversations across all business lines in one central, secure location. It’s a new way of information retrieval, communication and collaboration.

Benefits of Yammer
Mobility and accessibility – Yammer can be accessed from any device with an Internet connection, since all the information is in the cloud and is accessible in real time. The network has its Yammer app versions for iPhone, iPad, Android, Windows Phone and Blackberry.

Reduce email clutter – being a social network Yammer streamlines the process of internal communication by reducing the need to send emails yet making important information easily accessible.

File sharing – files can be shared within the organization and saved in a given location for future reference. Store all your files in one place and create, share and discuss content without ever leaving your browser. Share documents, PDFs, images and videos across teams and get instant feedback. Upload new versions, so the latest draft is visible to everyone and access older versions at any time.

Archiving knowledge – files and information are saved in the cloud and can be accessed anytime, even if the person who made it is no longer in the organization. Ideas from every meeting and workshops are made available to members who could not attend them. Unlike email or IM, Yammer creates a searchable database of conversations from which anyone in the company can benefit, not just those who were a part of the original discussion.

Stay organized with Inbox – keep up with the conversations, follow the @mentions, group announcements, conversations and private messages that you’re a part of. Track the messages that need immediate responses in Priority Messages, and save others to read later in Unread Messages.

Connecting employees anywhere in the world – with Yammer business with offices in different locations can openly converse, share information, ask questions, find experts, get answers and discuss ideas in real time.

Promotes open communication – employees, managers and executives can listen and participate in two-way dialogues, improving internal communication and driving employee engagement. With Yammer, employees can engage in conversations, offer feedback and help drive business results together, no matter their job title or location.

Improves communication with the leadership – Yammer enables high level executives to communicate directly into the activity stream and engage every employee at ones. It gives employees an opportunity to interact in an unintimidating way with executive level.

Improves employee engagement – employees can get to know others in the organization with whom they might not work directly. With Yammer employees are given the voice and organizational silos are dissolved.

Promotes collaboration – people can collaborate effectively across departments, location and time zones. Open collaboration is more efficient collaboration. Yammer helps teams quickly adapt to change and work together more productively.

Creating a culture of mutual respect – with Yammer all employees are invited to participate without regard to rank, function, location or tenure. Comments and information carry more weight than the title of the person offering it.

Team building – by utilizing Yammer groups cross-functional teams can self-organize to solve specific problems and potential contributors can jump in to help. Align team members through a single collaborative workspace where you can discuss work, organize projects, and create content together in real time.

Help resolve work challenges – by allowing employees to” work out loud” on an open, connected platform duplication of work and limited access to experts are resolved. Companies can make the most of their human resources and technical investments.

Boosting productivity – by reducing the need to send emails and conduct meetings employees can focus on more important stuff. Having easy access to information improves productivity and employment relationships of their employees.

Yammer integration with SharePoint Online – you can add Yammer functionality to your SharePoint sites by adding Yammer to the navigation bar or by using the Yammer app to embed a Yammer feed on a site.

Yammer enterprise enables employees to better collaborate, engage and organize. These make them easily capture, generate and integrate new information and knowledge to deliver the best solutions and achieve the best business results. Yammer significantly increases organization’s speed in providing feedback, guidance and recognition to employees. The end results are reduced operating costs, improved employee acquisition and retention, improved productivity and ultimately, return on investment.

 


Escorts & Social Media: Twitter for the Sex Industry

escorts on social media

An article written by Christine Buhay

 

Commercial sex is easy to come by these days, especially in this digital era. The ever dependable internet which sex workers use for advertising and fielding clients is the go-to of lonely men or women seeking to buy companionship.

With prostitution being legal in most parts of Australia, it’s no surprise that the sex industry operates in connection with many legitimate businesses – brothels, strip clubs and escort services. Of course, there are others that present themselves as legal, health saunas or massage parlours, but are prostitution venues in actuality, not to mention the underground enterprises operating in some private residence or warehouse.

The latest technologies available today are taking the world of adult entertainment into a modern and diversified enterprise. The internet has taken the sex industry into a whole new level.

Search for escorts Sydney and you’ll find thousands of escorts to choose from. Try Googling brothels and you’ll discover a lot of establishments available not just in Australia but in other countries where prostitution is legal. So goes for escort agencies, erotic massage parlours and escorts.

Social media is now the preferred channel for escorts and sex workers to connect with a client or potential clients. It is proving to be a secure and safer way to conduct business and finalize transactions.

The most favoured social media platform for this kind of industry is Twitter. Most escorts use Twitter to advertise and do business. Twitter works best for this kind of industry. It is by far the easiest to get involved in being that it’s open to adult-centred businesses. Many escort agencies are also registered to Twitter to showcase their girls.

As per Twitter’s rules, it would remove obscene or pornographic images from the user-profile photos, header photos and background photos, but does not regulate content on external websites or control tweets that link to content on external websites, including pornography. Escorts then can tweet their sexy images and keep it in their gallery, or tweet naughty statements or comments provided it’s not anything illegal.

Twitter has become a true community where sex workers can meet other sex workers, get advice, share tips and information, provide support, etc. It’s a channel for escorts to also express and share something about them, sort of an escorts diary where people can have a peek into their lives.

Truly, the internet has become a public reference for others to find exactly what they want and need – even if it’s finding or hiring a high-quality escort to accompany men or women seeking discreet adult fun.

 


Social Media Strategy Agency

Article on social media strategy agency written by Catherine Blum.

 

Are you looking to outsource social media in your company? We’re a social media company that does social media management as well as social media training.

Since online marketing has grown extensively as a marketing strategy it’s advised that companies should keep up with the technology pace and be aware of what is social media, how powerful it can be and what it can do for their brand and therefore their organisation. As social media strategists we are responsible for our client’s social media marketing by managing their social media campaigns through their accounts on several social media sites. Our social media strategy and online marketing services includes Facebook marketing, Twitter marketing, Pinterest and Instagram marketing as well as understanding and applying social media policy.

For example, social media for small businesses has proven to be extremely helpful and a great tool to reach potential customers who would probably be out of reach if the company depended entirely on mass media such as TV or print media. For instance a Facebook marketing strategy can get the company in touch with consumers and show in real time what they think about a post or about the brand itself for much less then a TV campaign would cost. But although social media can do wonders for a brand it can also damage its image. As people can communicate with a page it means they can share how much they like or dislike a brand or a product so it’s essential that social media is managed carefully in order to build a strong image and get brand awareness.

In the roll of digital marketing companies (or social media agencies) we’re a digital marketing agency that relies on professional social media managers with experience in web marketing. Aside from social media management, the social media experts of our Internet marketing company also provide social media courses for businesses aiming to guide those who want to work on their social media strategies and on their relationship with consumers. These social media training courses (workshops) are a great introduction to those who are not very familiar with the platforms and would like to expand their knowledge on the matter.

Our digital marketing agency (Sydney) can help you conquer your industry whether it’s via marketing on Facebook, Twitter, Pinterest or Instagram. Our Internet marketing consultants make of our online marketing company your best choice among social media marketing agencies in Sydney.

 


Online Reputation Management

online reputation management

The internet has changed drastically over the years. With the enhanced forms of human interaction through different channels such as social networking, review blogs and forums, you can now find almost anything you need to know just by surfing the web.

If you back track a few years ago, the internet was so much different. People may say something negative about you, your product or your brand, but you never read about it on the web. We were not as influenced by what we find out as we are today. People’s opinions about your product or brand, be it positive or negative, are now easily voiced out through different networks giving a huge impact on your online reputation.

Did you have some bad reviews posted by a customer that’s been hurting your business? Maybe some dirt in the past resurfaced and is damaging your image? Or do you have a bad press you want gone from your Google results? What do you do when your online reputation has been tarnished? Can it be saved?

Online Reputation Management is all about protecting your image. It can repair the damage done to your online reputation and restore your image – sort of a makeover.

There are two kinds of negative content that affect online reputation. First is through social media networks. These are the complaints, negative comments and criticisms you get that are posted by unhappy customers. The best thing to do here is to closely monitor your social media accounts. This will give you a sense of what people are saying about you and what you need to improve on. Address issues by reacting promptly and politely.

Second is through search engine results. This is when people google you or your brand and the bad content is what they see first. The best thing to do in cases like this is to knock the offending page out of the search results by increasing the number of positive online dialogues about you. Create websites and produce positive and high-grade content and cross-link them. Websites with high-quality content earns high authority with the search engines and influences page ranking. This way the negative ones will be pushed down and hopefully be gone from the first page of the search results.

Bear in mind that online reputation management is not only about improving a company reputation; it could also deal with a personal image or a product. The goal is to safeguard your online reputation whilst strengthening and promoting your credibility and positive online image.

 


What A Social Media Strategist Can Do For Your Business

social media strategist

What is a social media strategist exactly? What do they do and how important are they in a business? Will you benefit from hiring one? Read on to know how they can help you improve your business and make a buzz in the social media scene.

In this modern and digital era, social media has the power to reach people. It is not enough to just create a social media presence, you need to utilize and maximize the benefits to your advantage – this is where a social media strategist comes in.

A social media strategist is an expert that assists a company in establishing a dependable and adaptable social media plan to flourish its image. The optimization and implementation of content and engagement strategies for social media are among a social media strategist’s strength. This entails brand marketing to project a decent public profile whilst creating and building its image and increasing the size of its following.

Good social media strategists understand online and digital marketing, and aims to make all social media platforms successful. They keep track of statistics and generate useful and shareable content so that you and the rest of the world can share them. Part of their job is developing a solid social strategy that can carry meticulous content to the attention of the right target audience.

Social media strategists keep your business goals in mind. They treat your business as their own – your success is their success. They also utilize social media for key areas like customer service as well as crisis management. They have the capability of expanding your market and bring you closer to your clients, keeping the company in the eyes of the consumers.

Social Media Strategists provide a valuable service. They provide immense help in effectively managing your online presence so you can concentrate on developing your business. With social media’s growing phenomenon, they just might be what you need to take your business to the top.

 


Facebook Marketing Agency Sydney: Facebook For Business

Image for Facebook

Facebook Marketing is used to boost a business brand by utilizing all the mediums and applications that would mostly be used for social networking. With over 1 billion users and still growing, Facebook is one of the most popular social networks in the world.

Facebook updated its News Feed ranking algorithm late last year. This change, according to Facebook aims to show users more relevant content in their News Feeds. So, what does this mean? It means that if you want to reach more people, you’re going to have to pay for it. Cutting down on a brand’s organic post reach by delivering primarily paid messaging to a user’s News Feed changes the promise and opportunities for brands.

The ever-changing social web can be difficult to nail down with specific and enduring best practices. With the recent Facebook algorithm changes, posts from brands and businesses have seen a huge decrease in traffic. With all of these changes, quality content remains to be the key to any successful social campaign and you will need a good agency that knows quality content best to help you achieve that.

Here are some ways our Facebook Marketing Agency can help your business.

We help you make the most of your business page, not just by listing your product offerings and services but by sharing links, images and posts to give a better sense of your business personality and character.

We aid in increasing your fan engagement. We ensure to keep posts interesting, useful and shareable. They have to be not only informative, but also entertaining to make the readers like it enough to share in their community as well.

We make it a point to show your audience your human side.

Benefit from the network of businesses that are already in our stable. We share your business content on different social platforms that we have which opens up the possibility of having it spread virally ultimately expanding your reach beyond traditional channels.

Develop a loyal fan base as we make it a point to post useful and relevant content consistently and advise you on different promotional campaigns or incentives that can help expand your fan base.

We monitor and keep track of the activities on your page and make sure to respond to comments or feedback and continue to interact with your fans in a timely manner.

We assist you in building your brand credibility by providing information and spreading your core brand message to fortify brand awareness.

We help you build, create and nurture relationships by connecting with your audience on a personal level.

We aid in harnessing awareness of your brand through regular communication so more people know about you, and with interesting content, positively get more likes and shares from visitors.

We help you attract and win new customers by showcasing your customer testimonials and special deals whilst reinforcing your brand with current customers.

We ensure to display the multiple and varied aspects of your business, whilst staying true to the core of what your brand values and principles are.

We help provide good customer service. We make certain to give a prompt response to every question or even complaints from your customers and escalate if need be the issues that needs attention.

Our online marketing strategies will help strengthen the reach of your brand and with the different social media channels we have, you’ll benefit from the traffic that can drive more followers to your page and increase your online footprint.

We help you showcase your products and services, highlighting your brand identity by sharing news about your products, services and projects.

We help provide your business with a vast amount of visibility, exposure, and popularity and give it a good impression.

We do our best to help your brand stand out from the rest of your competition.

 

 


Furniture Store Sydney – an SEO Odyssey

furniture stores sydney timber desks bedroom beds dining tables

The Melbourne Cup is over but the cricket season is just moments away – it’s little moments like that when the mind can briefly turn to one’s domestic front – and maybe do a quick bit of online furniture shopping.

To cater for the ever-increasing desire of shoppers to shop online rather than set foot out the door, Habitat Furniture have begun the journey of expanding towards new domains, each one targeting an item of furniture they sell.

Here are a batch of their new subdomains before they gradually develop them into fully-blown individual websites:

Timber Desks

TV Units

Entertainment Units

Pine Furniture Stores

Timber Dining Tables

Pine Beds

Timber Bookcases

Timber Wardrobes

Timber Coffee Tables

Lamp Tables

Kids Furniture Stores

Getting good rankings across scores of terms is crucial and there are some terms for which they simply have to rank to beat the larger furniture stores, phrases such as:

Furniture Sydney

Coffee Tables Sydney

Beds Sydney

Most Searched Terms: Furniture Store Sydney, SEO Company Australia, Timber Dining Tables, Sydney Furniture Shops, How to Care for Wooden Furniture.
Looking for highest level professional search engine optimisation? Check out this corporate SEO website.

Social Media For Government: Training & Management

social media for government training australia

Since 2009 we’ve run many Social Media For Government training workshops and courses in Australia in road safety and local government in New South Wales. We also provide management of social media for government and not-for-profit organisations for both short-term and long-term projects.

We’ve delivered numerous local government training lectures, presentations and full-day workshops for the City of Sydney, Shoalhaven Council, Dubbo City Council, Holbrook City Council, Marrickville Town Council, Sutherland Council and for town councillors collectively and one-on-one.

We’ve also delivered workshops to NSW road safety government programs in Parkes, Coffs Harbour and shortly Wagga Wagga.

A number of social media education programs have also been delivered at universities such in departments such as the UTS School of Business specifically targeting post-graduate students.

We provide growth-oriented / marketing-expansion support to government agencies in areas of tourism and youth services.

Our presenter Stewart Dawes has been a keynote speaker at events such as the Advertising, Marketing and Media Summit 2013 presenting alongside the Australian directors of Facebook, Google, ANZ Bank and AFL Media.

Some Current Australian Government Social Media Profiles

http://www.facebook.com/roadsafetyprogram

http://www.facebook.com/pages/Orange-Cabonne-Road-Safety/330156593733751

http://www.facebook.com/MoreePlainsShireCouncil 2200+ likes

http://www.facebook.com/BRCmedia Bathhurst 450+ likes

https://twitter.com/NSWRFS

https://twitter.com/nswpolice

http://www.facebook.com/freecuppa

Allies / Cheerleaders

http://www.facebook.com/pages/CountryLink-Parkes-Elvis-Festival/191795561548

http://www.facebook.com/pages/Gwydir-Shire-Council/356336154383372

 

 

 

 

 

 

Articles

http://trid.trb.org/view/1151238


Social Media in France ~ English Version

To read the French version of this article click here: Social Media in France.

We are witnessing high growth in companies on social networks in France – despite a lack of skills internally. However, if more and more companies are in effect on these social networks, they are not necessarily active. Indeed, the study reveals that Cegos only two businesses would be considered truly “active” on its interactive profiles.

Three years ago, it was still unusual to see a French company on social media. Apart from the precursors of the phenomenon 2.0 for corporate communications, the media were seen as reserved for a pure person. Today, ten times more companies have entered the race for interactive communication and the phenomenon is still accelerating.

Facebook being the most popular platform, here is a ranking of the top 10 French companies on Facebook and their commitment rate:

Free Mobile : 4.1528%
Tahiti Tourisme France : 2.1871%
Renault 4 : 1.6968%
Avon France : 2.2906%
Alsace : 1.0753%
Vies de chats avec Whiskas : 1.0753%
NESCAFÉ Dolce Gusto France : 1.0628%
Mercedes-Benz France : 1.0022%
Opel FRANCE : 0.9782%
Pâté Hénaff : 0.9509 %

The commitment rate is more relevant than the number of fans to a fan page because it reflects the real involvement of fans in relation to publications. It is calculated as follows:

Who says new medium, says new resources internally. It was then emerge a rise of “Community Managers”. 28% of French companies have created one or more positions dedicated to managing their social media. These are mainly large companies (57% of them) and banking and insurance sector (50%). It is still a small percentage, of the fact of outsourcing this function frequently with communications agencies specializing in digital communication.

And you, where are you in your transition to new technologies? Atomic Social Media can assist you to boost your online presence and engage with your customers. Do not hesitate to contact us for more information, we’d love to talk with you over coffee!

Most Searched Terms: social media in france paris marseille nice lyon loire valley tours


Social Media in France ~ French Version


To read this article in English, click here: Social Media in France.

Nous assistons à une forte croissance des entreprises sur les réseaux sociaux en France malgré un certain manque de compétences en interne. Néanmoins, si de plus en plus d’entreprises sont en effets présentes sur les réseaux sociaux, elles ne sont pas forcément actives. En effet, l’étude Cegos révèle qu’une entreprise sur deux seulement serait considérée comme étant réellement « active » sur ses profils interactifs.

Trois années en arrière, il était encore rare d’apercevoir une entreprise française sur les médias sociaux. Hormis les précurseurs du phénomène 2.0 pour la communication de l’entreprise, ces médias étaient considérés comme réservés à un usage purement personne. Aujourd’hui, dix fois plus d’entreprises ont fait leur entrée dans la course à la communication interactive et le phénomène est encore en pleine accélération.

Facebook étant la plateforme la plus populaire, voici un classement des 10 meilleurs entreprises françaises sur Facebook au regard de leur taux d’engagement :

Le taux d’engagement est bien plus pertinent que le nombre de fans d’une fan page car il traduit l’implication réelle des fans par rapport aux publications. Il se calcule de la manière suivante :

 

 

 

 

Qui dit nouveau moyen de communication, dit nouvelles ressources en interne. C’est alors qu’apparait une montée en puissance des « gestionnaires de communauté ». 28% des entreprises françaises ont créé un ou plusieurs postes dédiés à la gestion de leurs médias sociaux. Il s’agit principalement des grandes entreprises (57% d’entre elles) et du secteur banque-assurance (50%). C’est encore un faible pourcentage, du au fait de l’externalisation fréquente de cette fonction avec des agences de communications spécialisées dans la communication digitale.

Et vous, où en êtes vous dans votre mutation vers les nouvelles technologies ? Atomic Social Media peut vous accompagner à booster votre présence sur Internet et engager la conversation avec votre clientèle. N’hésitez pas à prendre contact avec nous pour de plus amples informations, nous serions ravis d’en discuter avec vous autour d’un café !

Caroline Bassac – caroline@atomicsocialmedia.com.au

Most Searched Terms: Social Media in France, French Businesses Using Facebook, Twitter Usage in Paris, Community Engagement Rates of Social Media in France.


Farmstays Australia vs Outback Travel ~ which gets more Searches?

Client: Aussie Bush Adventures
Facebook: http://www.facebook.com/AussieFarmstay
Twitter: @aussiefarmstay – approaching 12,000 followers!
Pinterest: http://pinterest.com/aussiefarmstay
Youtube: http://www.youtube.com/user/AussieBushAdventures

Oh the quandaries of search!

A website’s home-page has 20 times the authority with Google than any other page on the website, so … what do you choose as those crucial 3-4 words to rank high for?

Aussie Farmstays, AKA Aussie Bush Adventures, chose to put Outback Australia Adventure Tour ahead of Farmstay Holidays Sydney NSW as their preferred home-page page title.

But of course this meant, after a few months, that Google ranked them lower for ‘farm stay australia’ searches.

So it warranted us researching every phrase relating to their business, to find out which gum tree they should be most barking up.

australian farmstay – 880 monthly searches

australian farmstays – also 880 monthly searches

farmstay australia – 1900 monthly searches

farmstays australia – 1600 monthly searches

farm stay australia – 2400 monthly searches

farmstay sydney – 480 monthly searches

farmstay blue mountains – 170 monthly searches

guided tours australia – 720 monthly searches

australian holiday – 201,000 monthly searches

outback travel – 9900 monthly searches – not seen 1st ten pages – 27.4 million results.

outback tours – #22 – 6,600 monthly searches

tours sydney australia – #8 on Google out of 24 million results. 2,400 monthly searches.

Also offsite articles are very important such as:

Things To Do in Sydney

And even banners and links on pages such as Bliss in the Bush Cafe

And even the blog – sydney sightseeing bus #10 out of 317,000 results.

And finally, we’re seeking to rank any of these:

Things to do in Sydney

Blue Mountains Tours

Things to do in Australia

If you went dedicated SEO serfs like us on your case, email stewart@atomicsocialmedia.com.au

Most Searched Terms: farmstays australia sydney outback travel blue mountains tours


social media strategies

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