Recent data show that only a third of the businesses in the country have an active online presence. One of the reasons why is that some business owners believe that there is no need for them to establish an online presence. High maintenance costs and lack of social media management skills are also factors to this decision.
The companies that developed their social media profiles do face challenges in terms of social media marketing. Even Australian call girls encounter stumbling blocks when creating their online profile. According to Hootsuite, content creation, content distribution and social media measurement are the biggest hurdles for businesses when marketing their brand. Having said that, there are Australian businesses that are regarded social media industry stars in 2017 for their unique and effective digital campaigns. Here are some of them.
Social Media Industry Stars in 2017
- Gelato Messina
Gelato Messina is a good model of a small business that is taking advantage of social media. This gelato chain is active on social media, especially on Instagram. In fact, they have at least 167,000 followers on Instagram and more than 300,000 photos on the platform for the Messina hashtag. Since Messina is a food business, their posts across all their social media channels are mostly mouth-watering desserts that deserve the food porn hashtag. Despite being a small business, Gelato Messina managed to gather 120,000 followers on Facebook and Twitter.
- Black Milk Clothing
Twitter Account: https://twitter.com/blackmilktweets
Facebook Account: https://web.facebook.com/blackmilkclothing
Instagram Account: https://www.instagram.com/blackmilkclothing/
Pinterest Account: https://www.pinterest.com/blackmilkpins/
Youtube Account: https://www.youtube.com/user/blackmilkvideo
Tumblr Account: http://blackmilkclothing.tumblr.com/
Believe it or not, Black Milk Clothing only employs social media campaigns in expanding its business and in promoting its brand. Their social media accounts are more than pages, but have developed into a community where members share their stories to other girls. The clothing line’s designer is also on social media, which makes it easy for fans to make suggestions on how to improve the company’s designs. All in all, Black Milk Clothing has more than 1.8 million followers across their social media channels.
- Palm Beach Collection
Twitter Account: https://twitter.com/P_B_Collection
Facebook Account: https://web.facebook.com/palmbeachcollection/
Instagram Account: https://www.instagram.com/palmbeachcollection/
Pinterest Account: https://www.pinterest.com/pbcollection/
Tumblr Account: http://palmbeachcollection.tumblr.com/
The company was inspired by Palm beach where the owners spent their childhood days. Decades later, they come up with a line of products that gives this nostalgic feeling about Sydney’s marvelous coastal scenery. By using Instagram and other social media channels, Palm Beach Collection promotes their products through original and artistic posts. The strategy is pretty simple; they are focused on the product. There’s no need for texts and funny memes for the photos of their products alone can stand on its own and deliver the message right to the audience.
- Second to None Nutrition
Twitter Account: https://twitter.com/SecondToNoneAUS
Facebook Account: https://web.facebook.com/secondtononenutritionaustralia?_rdr
Instagram Account: https://www.instagram.com/secondtononenutrition/
Google + Account: https://plus.google.com/+SecondToNoneNutritionTownsvilleCity
Youtube Account: https://www.youtube.com/channel/UCr_h6_scsFUvLyIYAWfmpEQ
Second to None Nutrition is a small business based in North Queensland. However, this did not stop the company from selling workout supplements in all parts of the world. In fact, they managed to keep half a million followers on Facebook alone. Aside from product plugs, their social media pages share good-humored posts that always go viral.
- Pearly Whites Australia
Pearly Whites Australia is a company that sells in-home teeth whitening kits and products. By exploiting the full potential of social media in terms of digital marketing, the company managed to grow its operations by 10,000 percent in less than a year. Even with a limited budget, the owners were able to create generic ads in which customers can feel and establish a connection with them.