Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. But is it worth their time, and should your business also be on the platform? The answer is yes, and here’s why:
- Instagram sees over one billion active monthly users and 500 million daily Instagram Stories
- There are 10.840 million Instagram users in Australia
- Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day
- About accounted for 42% of its entire Australian population. The majority of them were women 56.9%
- People aged 25 to 34 were the largest user group 3.2 million Instagram users
Having an Instagram for your small business is one of the best ways to promote your brand and connect with customers. It’s never too late to get started on Instagram.
We are an Atomic Social Media Marketing & Management Agency, Sydney Australia based. Our goal is to make sure your brand story inspires people to make sustainable choices because the world depends on it. We are a team dedicated to ensuring you break through the noise, get talked about, stand out in the crowd, be valued in the hearts and minds of your customers, and most importantly, be trusted by your audience. Together, we can make an impact, start a movement, and empower the culture to make a difference.
Why Your Small Business Needs Instagram?
Social media’s necessity is no secret, and Instagram is one of the best social media accounts for businesses. According to Instagram, 90% of its more than 1 billion users follow a company. Not having an Instagram presence is a way to stand out, albeit negatively. Customers expect brands to have social media accounts, which can hurt your company if you don’t.
72% of Instagram users make purchase choices based on the content they saw on the platform. Instagram says 60% of its users find new products on the application. Furthermore, Instagram supports small businesses, and it encourages its users to do the same. The platform makes it easy to use Instagram for small businesses with a suite of Instagram business tools.
Get the best Instagram advertising and marketing services for your business. Atomic Social Media is a trusted choice for companies in Australia. As your partner, you can count on our award-winning team to achieve your most ambitious goals on social media. Get started with our Instagram advertising and marketing services by requesting a free quote online or calling during Sydney office hours 0413 276 780!
Instagram Advertising & Marketing Helps Your Business Grow
With one billion monthly active users, there’s no denying Instagram’s power and reach. What was once a simple photo-sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity.
Instagram users value high-quality content. Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way. Optimise your content by writing entertaining captions that engage. Creating and maintaining a platform that captures your brand’s visual identity may seem intimidating, but Instagram makes it fun and easy. Follow our guide and get inspired to make the most out of your Instagram advertising and marketing strategy.
Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable result, Instagram is the best platform to showcase that content. Video, imagery, and illustration are all great content fit for this social media platform, but your advertising and marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s big or small business, will keep you focused on your goals and most importantly your audience.
We Help Small Businesses To Reach Goals & Objectives!
Equip your business with a team that takes care of your social media business. As our team handles everything social, you get to spend more time in your core business. So, if you are looking for Facebook, Instagram, Twitter, LinkedIn, or TikTok social media management and marketing for your business in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, or the Gold Coast, feel free to contact us to discuss your requirements.