Social Media Industry Stars in 2017

Social Media Industry Stars in 2017

Feb. 3, 2017 by

Recent data show that only a third of the businesses in the country have an active online presence. One of the reasons why is that some business owners believe that there is no need for them to establish an online presence. High maintenance costs and lack of social media management skills are also factors to this decision.

The companies that developed their social media profiles do face challenges in terms of social media marketing. Even Australian call girls encounter stumbling blocks when creating their online profile. According to Hootsuite, content creation, content distribution and social media measurement are the biggest hurdles for businesses when marketing their brand. Having said that, there are Australian businesses that are regarded social media industry stars in 2017 for their unique and effective digital campaigns. Here are some of them.

Social Media Industry Stars in 2017

Twitter Account: https://twitter.com/GelatoMessina
Facebook Account: https://web.facebook.com/gelatomessina
Instagram Account: https://www.instagram.com/gelatomessina/

Gelato Messina is a good model of a small business that is taking advantage of social media. This gelato chain is active on social media, especially on Instagram. In fact, they have at least 167,000 followers on Instagram and more than 300,000 photos on the platform for the Messina hashtag. Since Messina is a food business, their posts across all their social media channels are mostly mouth-watering desserts that deserve the food porn hashtag. Despite being a small business, Gelato Messina managed to gather 120,000 followers on Facebook and Twitter.

Twitter Account: https://twitter.com/blackmilktweets
Facebook Account: https://web.facebook.com/blackmilkclothing
Instagram Account: https://www.instagram.com/blackmilkclothing/
Pinterest Account: https://www.pinterest.com/blackmilkpins/
Youtube Account: https://www.youtube.com/user/blackmilkvideo
Tumblr Account: http://blackmilkclothing.tumblr.com/

Believe it or not, Black Milk Clothing only employs social media campaigns in expanding its business and in promoting its brand. Their social media accounts are more than pages, but have developed into a community where members share their stories to other girls. The clothing line’s designer is also on social media, which makes it easy for fans to make suggestions on how to improve the company’s designs. All in all, Black Milk Clothing has more than 1.8 million followers across their social media channels.

Twitter Account: https://twitter.com/P_B_Collection
Facebook Account: https://web.facebook.com/palmbeachcollection/
Instagram Account: https://www.instagram.com/palmbeachcollection/
Pinterest Account: https://www.pinterest.com/pbcollection/
Tumblr Account: http://palmbeachcollection.tumblr.com/

The company was inspired by Palm beach where the owners spent their childhood days. Decades later, they come up with a line of products that gives this nostalgic feeling about Sydney’s marvelous coastal scenery. By using Instagram and other social media channels, Palm Beach Collection promotes their products through original and artistic posts. The strategy is pretty simple; they are focused on the product. There’s no need for texts and funny memes for the photos of their products alone can stand on its own and deliver the message right to the audience.

Twitter Account: https://twitter.com/SecondToNoneAUS
Facebook Account: https://web.facebook.com/secondtononenutritionaustralia?_rdr
Instagram Account: https://www.instagram.com/secondtononenutrition/
Google + Account: https://plus.google.com/+SecondToNoneNutritionTownsvilleCity
Youtube Account: https://www.youtube.com/channel/UCr_h6_scsFUvLyIYAWfmpEQ

Second to None Nutrition is a small business based in North Queensland. However, this did not stop the company from selling workout supplements in all parts of the world. In fact, they managed to keep half a million followers on Facebook alone. Aside from product plugs, their social media pages share good-humored posts that always go viral.

Facebook Account: https://web.facebook.com/pearlywhitesaustralia
Instagram Account: https://www.instagram.com/pearlywhitesaustralia/

Pearly Whites Australia is a company that sells in-home teeth whitening kits and products. By exploiting the full potential of social media in terms of digital marketing, the company managed to grow its operations by 10,000 percent in less than a year. Even with a limited budget, the owners were able to create generic ads in which customers can feel and establish a connection with them.

The Best Social Media Channels in 2017

The Best Social Media Channels in 2017

Feb. 3, 2017 by

As The Huffington Post puts it, social media is a big game changer not only in digital marketing, but in almost everything. Through the best social media channels in 2017, specifically targeting the potential clients is a lot easier. Having said that, choosing the right social media platform for your brand can be quite challenging. Since there are lots of social media channels to use, one might think that jumping on board all of these platforms is the best way to reach more people. But that is not always the case.

Using social media for your business is huge in Australia. As a matter of fact, Sensis Social Media reported that at least half of the country’s population use social media channels daily. If ever you are planning to increase your online presence and boost your digital marketing efforts, here are the best social media channels in 2017 and the new features that they offer.

The Best Social Media Channels in 2017

  • Facebook

As per Social Media News Australia, the most used social media platform in Australia is Facebook. Its new features are getting bigger, says Mashable. For marketers, they can reach more people through Facebook’s mid-roll ads. Under such scheme, Facebook users will see a 20-second ads while in the middle of watching videos on their feed. Adverts highlighting Sydney liaison content should take advantage of this new ad strategy.

Other site features and updates this 2017 include the Live Audio where users will listen to audio content from marketers and those with podcasts; news feed customisation; a Legacy Contact where users can choose people who can manage their account when they die; and create a more controlled photo montage of your children through Facebook’s Scrapbook.

  • Youtube

According to Tech First Post, Youtube users in Canada will soon be able to streamline the way they share Youtube videos. They can add contacts to the post they want to share. This way, users don’t have to send the link individually to people you want to see the video.

The new feature starts to roll out in Canada, through the Youtube application. It is expected that other users around the world will soon be able to share videos this way.

  • Instagram

With a strong 5 million daily users, Instagram is gearing up with major new app features. As per Paste Magazine, the app’s “Save” feature is a game changer in Internet marketing. By saving a post, a new marketing element is added, that is, the emotion.

For regular Instagram users, they can now like comments on their posts, disable comments, remove followers and add stickers on their posts.

  • LinkedIn

Before 2016 ends, LinkedIn re-vamped its users’ desktop experience. The website’s new look can be likened to Facebook’s interface. According to Tech Crunch, LinkedIn’s new design is much simpler and gives an app-like semblance. Users can now also create messages without going to another page.

The Microsoft-owned company will introduce their own version of “chat bots.” It’s not really your usual annoying chat bots, but think of them as your little helper in navigating the new page and in breaking the ice with other people.

  • Twitter

With more than 3.8 million daily Australian users, Twitter is one of the best platforms in terms of digital marketing. This 2017, there will be new Twitter trends that will change the social media marketing game. For instance, the “Instant Unlock Card” feature will help businesses and marketers in enlarging their customer engagement rate. It works in the form of a conversational advertisement that has a click to action (CTA) button or custom hashtags. Moreover, there are speculations that Twitter will increase the character limit of Tweets. From 140 characters, a single Tweet can now contain 10,000 characters.

  • WhatsApp

According to company data, WhatsApp has at least 4 million daily active users in the country. This 2017, experts anticipate Snapchat-like new features of this popular social media channel. There are also reports that iOS users will now be able to make voice and video calls, and even send messages by integrating Siri to the application. There will also be a new built-in editing tool called Scrabble, where app users can crop their photo instantly. In addition, they can put emojis, stickers and texts on the pictures right after being shot using WhatsApp’s camera. A front-facing flash and GIF support will also be introduced by the developers this year.

Social Media Network

Social Media For The Disabled: Ways Of Connecting

Jun. 20, 2016 by

Technology and social media have a huge impact on a person’s ability to connect with others.  It provides us the opportunity to connect with more people who have the similar viewpoint, passion and even issues and concerns regarding things that matter to us. More importantly, it has provided people with disabilities a platform to display their presence and inform others about what affects their quality of life wherever they are in the world.

Social Media for the Disabled

Through the Internet, people with disability have an opportunity to be connected in a way that we have not seen before. It gives them the opportunity to be associated not just with other disabled users, but also with family, friends, employers, co-workers and even schools. This is a great opportunity for them to be part of a wider community as a whole whilst interacting on what in theory should be a level playing field.

People with disabilities of all ages, are using social media as a means to connect with people who share their life experiences. These platforms also provide them the opportunity to spread awareness about the issues they face every day and what life is like with a disability. Although social networking is usually associated with interacting with others and searching for information, it’s no longer just a web of data, but a web of people with shared thoughts, interests and needs.

With the worldwide adoption of the mobile phone as the preferred device for accessing the Internet, social networking has become much more personal especially to people with various limitation levels. Users with disabilities also have multiple devices and connect to their social networks of choice across these devices. These advancements have broken down barriers and have opened doors when it comes to communication, therapeutic progress and educational enhancement for children and adults with disabilities.

For instance, the creation of mobile apps on tablets and smartphones has offered a way for those who are not able to use their voice to use touch-and-speech technology. Individuals who are hard of hearing can also download applications which are designed to increase the volume for easier listening.

Physical therapists and teachers from companies offering disability services in South-West Sydney are also using inventive ways to integrate the use of technology and applications into their communications to those with physical, cognitive, and learning disabilities. These techniques have increased an individual’s ability to improve and develop fine motor skills.

With the advances in the tools we use to communicate and interact, social media aids in bridging the gap between those with disabilities and those who are able-bodied, in addition to allowing people with disabilities to connect with others who share their conditions.

Despite the fact that the accessibility of social media tools still require upgrading, it’s very encouraging that it will improve for individuals with disabilities so that they can still participate in social media and connect with others.

Seven International Companies Using Social Media

Jun. 14, 2016 by

It is reported that almost half of the world’s entire population, that is 7.395 billion as of January 2016, are Internet users. From this number, 2.3 billion are active social media users with the Asia-Pacific region leading the pack. This does not come as a shock since more and more companies around the world are using social media as their number one marketing tool. You can see popular brands constantly using social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Youtube, in attracting more consumers and widening their reach. Here are 7 international companies/brands that are active on social media:

Mondelez International

Mondelez International is an American company based in Chicago, Illinois. Among its popular products are Oreo, Chips Ahoy!, Belvita, Toblerone and Cadbury. No wonder that this empire of sweets has over 660,000 followers on their Facebook, Youtube, Twitter and LinkedIn accounts. Most of the content they share on social media are marketing videos, which are nicely done, company activities and of course, their delectable product offerings.

GoPro

The company is very popular among tourists, backpackers and adrenaline junkies. These people usually capture their once-in-a-lifetime moments using GoPro’s action cameras. Most of the photos and videos they share on their social media accounts are from the company’s 26 million followers. See some of the user-generated content here and here.

ACM Group Limited

ACM Group Limited is an Australian company that is engaged in acquisition of debts of financial institutions and companies in Australia. Their Twitter, Facebook and LinkedIn accounts will give you updates on the company’s activities. If you like to read interesting stuff about finance, banking, economy and almost anything under the sun, you should follow them and be a part of the company’s growing online community.

The Coca-Cola Company

This cola company is the manufacturer of one of the world’s most popular beverage — Coke. The Coca-Cola Company’s 3 million followers on their social media accounts are treated with daily videos and photos of the company’s product lines and sponsored events. On their Youtube page, you can watch their viral marketing campaigns and CSR programs and initiatives.

McDonald’s

The world’s largest chain of hamburger fast food restaurants is also active on social media. McDonald’s has a whopping 66 million plus followers on Facebook, Flickr, Youtube, LinkedIn and Twitter. Who wouldn’t want regular updates from the maker of the world-famous fries and hash brown? Their news feeds are packed with marketing images and videos, company announcements, promos, events and a whole lot more.

Starbucks

This American coffee company and café is home to the most delicious hot and cold drinks in the world. With almost 50 million followers worldwide, Starbucks brings its customer base up to date with everything about the company and its causes.

Nike, Inc.

Nike is an American company based in Oregon that is engaged in design, manufacturing and marketing of footwear, apparel and accessories, among other things. The company has the biggest online community on our list — with almost 81 million subscribers who regularly gets update from company events and causes, promos and discounts, and marketing campaigns. You can watch their produced videos on Youtube here.

Social Media Lead Generation: Does It Work?

Jan. 25, 2016 by

Social-Media-Lead-Generation-Does-It-Work

Traditional ways of lead generation consist of surveys in the mail or filling out a form in newspapers or magazine. But the internet changed the way businesses get leads. The recent reported number of internet users worldwide was 3.17 billion. People are spending more time online compared to 10 years ago; this is fueled by the increasing use of smart devices like mobile phones and tablets. The average adult internet user spends more than 20 hours online per week. Just imagine this incredibly large market. Business owners can tap this very huge global market through online lead generation.

Lead generation is the heart of doing business and it applies to traditional and online methods of generating leads and converting them into paying customers. There are so many ways a business can generate leads to increase sales and revenues. Company website optimisation, search engine optimisation, content marketing, pay-per-click, email marketing and social media are just some of the tactics that can be used for online lead generation.

Social media lead generation, does it work? The answer to this question depends on who you ask. A growing number of companies are using social media to build their brands and promote their products, but a recent study shows that it isn’t very effective at generating leads. According to BrightTalk report social media ranked the lowest on 15 different lead generation tactics while email marketing was cited as the top tool. Chief Marketer’s data also shows that email marketing is the most effective channel for lead generation. But if we go by Hubspot’s study the best lead sources would be SEO.

There is so much variation depending with the audience biases. Every proponent has different audiences with different skillsets and biases, distorting the result. The reason social media rated poorly on these studies is because social media has been badly misused by marketers in recent years. Most businesses without a digital agency have an ill-fitting social media strategy. We cannot say social media is really a poor channel for lead generation when there are over a billion social media users across all of the major social networks. With that vast number of people it would be ridiculous for any legitimate company not to use them for lead generation.

In our digital age, 28% of time people spent online is social networking.
40% of people spend more time socializing on social media than interpersonal. Average adult user logs 1.72 hours per day on social platforms like Facebook, Twitter and Instagram. Social networking now accounts for almost 30% of our daily online activities. Social media can be an amazing way to generate leads when used properly. Marketers who consider social media ineffective lead generation tool need to reconsider their strategies and improve on what they are doing to promote their brand and nurture their community to take the next step in lead generation. Social media must be the key part of the overall content marketing strategy. In order to reap the benefits of social media, you need to engage the community to build up brand awareness first.

Why generate leads through social media?
Build brand awareness – 83% of marketers invest in social media to increase brand exposure. Using social media help in building a positive brand image, it’s like digital word of mouth publicity.
Enhance web traffic – 69% of marketers invest in social media to increase web traffic. Distributing high value content to your audience and linking the post to your website increases web traffic.
Decrease marketing cost – 45% of companies using social media saw reduced marketing costs. Word of mouth campaign is faster and less expensive than tradition advertising.
Increase revenue – 24% of companies using social media saw an increase in revenue. Creating compelling content with calls-to-action moves consumers down the sales funnel.

Whatever social media platform you use, it’s important to engage with your current and potential customers if you want to generate and convert them to paying customers. Engagement is the key to making a sale and social networking sites give business a way to directly engage with potential customers. Each platform has its own audience and businesses will be find success if they will adapt their strategy to each network. Using the customized strategy will help build communities of loyal customers who will like and share post and help in lead generation.

Horse Racing Social Media Driving Punters To Mobile Apps

Dec. 18, 2015 by

Horse racing has been increasing in popularity especially over the social medial. The reason behind this can be attributed to the huge success of online gambling. As a result, several gambling outlets have integrated their services over the internet in an effort to reach an even bigger audience. This includes horse racing and as such, horse racing bets can now be done at the comfort of one’s home.

Online gambling isn’t the only thing that is new especially in this modern day and age. Several innovations and technologies are introduced with regards to online gambling making them much more accessible than ever before. As such, almost anyone can try them for their own. Horse racing in particular has received its fair share of innovations especially with the emergence of sportsbet mobile app.

With the help of mobile apps, a huge number of individuals are able to participate in sports bet at any given time when the need calls for them to do so. One can engage in such activity even when they are not at the confines of their home. This is reason why more and more individuals are drawn to sports bet.

Multitasking has also become very much possible with these mobile apps. Back then, people need to dedicate a considerable amount of their time just to see the racing results. However, today you can just keep yourselves preoccupied with other task or activities at hand as you check for updates about horse betting results right straight through your mobile phones.

The use of online betting mobile apps has also paved the way in integrating social media posts and updates. For instance, ProGroupRacing has setup several social media profiles which can be found over Facebook, Twitter and Instagram. This allows their followers to have the latest updates and results about horse bets. As such, their fans and followers only need to check their social media feeds to see the updates appear right in front of them. This in turn, make horse betting results much more seamless and easy to follow. Twitter updates are a little more condensed and their Instagram posts can show some winning moments. Several announcements are posted in their social media pages as well which adds to that extra incentive in following them over the internet.

Mobile gambling has indeed increased in popularity especially with the huge amount of convenience that it provides to their users. With that being said, online users are warned against dangers of app-based gambling. Experts in the field of gambling addiction say online and app-based gambling have the potential to ruin the lives of millions of people around the country. Gambling in any shape or form should always be practiced in moderation. Even though online and mobile gambling is accessible, this does not mean that you must spend the entire day checking your phones constantly for updates. Gambling whether it is done over the internet or through your phone should be done as a hobby or a means for recreation and not something that you obsess with. If you adhere to such rules then you will have little to no problems engaging in horse racing over the social media with the use of mobile apps. You can find out more about them over the internet.

Cleaners Obsessive & Compulsive About Social Media

Sep. 28, 2015 by

Social media today is being used in a variety of unique and innovative ways. Aside from using it to get in touch with your loved ones and friends, others find social media to be the way to express your opinions and insights about different subject matters. On the other hand, companies and business owners make good use of the huge popularity of the social media by creating their own social media profile which helps improve their overall online presence.

Cleaning companies find it important to have their services easily accessible to a wide variety of audience. In such cases they decide to slowly shift their attention over the internet where the online community is vast and expansive. They are able to keep themselves up to date with the latest innovation and trends online which helps attract new customers and fans alike. This is a reason why a number of individuals have setup their respective social media accounts for their fans to follow. With that being said, not everyone is able to find success with regards to their social media profile, particularly with regards in the cleaning industry.

There is no denying that cleaning definitely is a niche market to follow over the social media. Online users don’t necessarily track the activities of a cleaning company as they often engage with them only in times of need. You will find no shortage of Sydney cleaners both online and offline but it is quite apparent that not everyone has setup and established their very own social media profile for very right reasons.

Some cleaning companies have made the attempt to get themselves be heard over the social media. However, success is something which a huge number of companies find it hard to grasp. This is the reason why it a lot of cleaning companies think twice before setting up a social media profile for them online. Let us look at some of the noteworthy examples of cleaning companies who are not doing very well over the social media.

https://twitter.com/Sydneycleaning2 cleaning companies look like a lot of these which is very one-dimensional, perfunctory broadcast-style tweets and has little to no engagement.

On the other hand, https://twitter.com/sydneycleaners has the best, cleanest name, but after 2 tweets – they gave up. This is clearly not a good sign for getting a spic ’n span cleaning job out of them.

https://twitter.com/AboutSparkle is another fine example of someone who just gave up on social media leaving the account inactive.

The following social media profiles https://twitter.com/ASydneyCleaning, https://twitter.com/AUCityCleaners and https://twitter.com/Itscleaning are cleaning companies who were also unsuccessful in reaching a great number of followers over the social media.

Is it worth being a cleaner on social media? Probably not. You’re not very likely to clean up the internet either. In such cases, it is best to focus your attention in improving the quality of service that your provide to your clients. Those who have OCD may find it important to always keep their surroundings clean and well organized. They are able to benefit greatly from the services of a professional cleaning company as they provide to the much needed assistance to their clients on a regular day to day basis, making it much easier to handle clutter and filth around the house.

Natural Therapists on Social Media: From Osteopaths to Yoga Instructors

Sep. 25, 2015 by

Natural therapists are embracing social media fully as they have setup their services over the internet for ease of access and use. Online users are able to get in touch with them in a timely and effective manner. They are able to have most of their inquiries and concerns answered with the help of social media. In addition, these online users who follow such people will most likely become potential customers in the near future. This is the reason why you will find no shortage of natural therapist on social media, ranging from osteopaths to yoga instructors.

You can find a lot of Osteopaths in Sydney that are available in varied locales. This gives clients tons of options to choose from especially if they look for such services online. Different osteopaths in different regions are available for access on a regular day to day basis. For instance, if you are near the area, Balmain Osteopaths may be the most convenient osteopathy clinic for you and your family. As mentioned earlier, natural therapist can now be found online and a simple lookup will produce a huge number of results. Listed below are some of its examples.

  1. SCNM

https://twitter.com/SCNMAZ

Southwest College of Naturopathic Medicine is one of five accredited naturopathic medical schools in the US who makes use of social media.

  1. Natural Health Mag

https://twitter.com/natural_mag

Natural Health is the UK’s leading glossy magazine on complementary therapies and holistic living.

  1. Reset.Me

https://twitter.com/resetmenews

Reset.Me is an independent journalism site that covers natural therapies and medicines.

  1. AR Spine & Pain

https://twitter.com/ASAPLittleRock

Arkansas Spine & Pain is Central Arkansas leading program for the management, treatment, & rehabilitation for spine & pain relief & sports-related injuries.

  1. Conscious Living Expo

https://www.facebook.com/ConsciousLivingFestival/

Conscious Living Expo brings together practitioners and businesses to showcase a range of choices for living consciously through food and nutrition, sustainable environment, health and wellbeing, creative arts and spirituality

  1. NTP Health

https://twitter.com/ntphealth

NTP has a wide range of health and beauty products and a certified Biodynamic farm at Gloucester which is perfect l for natural therapy.

  1. Dr. Brooksie Ash

https://twitter.com/ashchiropractic

Dr. Brooksie Ash is a practicing chiropractor/acupuncturist/registered dietitian with over 20 years experience in the health care field.

  1. Ava Monroe

https://twitter.com/waveyogaUK

Ava Monroe is a friendly & fully qualified yoga teacher who provides services available for Schools, Colleges, Corporate and Individuals.

  1. Fulham Osteopaths

https://twitter.com/FulhamOsteopath

This is an osteopathy & natural therapy clinic in West London which specializes in care of the whole family.

  1. Stuart Bentley

https://twitter.com/YarmOsteopaths

Stuart Bentley is an Osteopath specialising in Sports Injuries, Neck & Shoulder problems.

  1. Emma Hayward

https://twitter.com/Emmaosteopath

Emma Hayward is an osteopath and pilates teacher at Hoxton Square Pilates and Nunhead Osteopathy Practice.

  1. Jaime A. Heidel

https://twitter.com/ityiws

Jaime A. Heidel runs an active website as she blog about natural therapies and treatments.

These are just some of the many natural therapists on social media. Be sure to follow one of these personalities to keep you up to date with the latest news and posts about natural therapy. If ever you are in need of natural form of treatment, you can easily get in touch with the professionals especially the ones that you are following over the social media. Start following them today!

Lawyers Social Media: Industry Experts Show Their Expertise

Sep. 25, 2015 by

Nowadays it is important for professionals to get themselves be heard especially over the online community making it easy for them to gain followers and fans. Their opinions matter to a huge number of individuals and having access to their posts online provides a huge amount of convenience on the online user’s part. This is made easy through the use of social media and a lot of individuals are making good of its services today. They have millions of online users each with their own respective different profession and trade. Lawyers are also slowly shifting their attention towards the internet which opens the door to new opportunities for them.

There is no denying the huge popularity of social media websites with millions of active online users on a regular day to day basis. Facebook and Twitter have become one of the staples of social media making them quite popular to the online community. In fact, almost everyone have already setup and establish either a Facebook or Twitter account for themselves. Companies find this huge popularity to be a good opportunity to get the attention of the online audience.

Lawyers especially require much needed exposure and it can be hard to gather them locally where your reach is limited. However, social media knows no bound and this makes it possible to acquire fans and followers around the world. Aside from interacting with your friend and loved ones, Facebook or Twitter can be used to establish a leading staff member in your organisation as the public face of your company. This is the perfect opportunity for a staff member to show their expertise as well as show that they’re up to date with current legislation. This in turn makes a personal brand become a professional brand.

The online community loves following active and up to date personalities over the social media. This is the reason why it is vital for lawyers to not get left behind with the latest innovations and trends and one of it is through social media integration of their services. With it, these professionals are able to interact freely with their fans as well as share their insights and opinions with the current legislation in a timely and efficient manner.

Of course, for social media to work, you will need a great deal of fans and followers. This does not happen automatically or overnight and not everyone was able to find success over the social media.  It requires a great deal of work, and guidance by an experienced social media company. This makes it possible to achieve the much needed exposure over the internet.

It is good to hear that social media is being used in a very creative manner with a huge number of industry experts slowly shifting their attention towards them. This has made it definitely easier to follow and track different companies and personalities, and of course, lawyers as well. Having access to these professionals over the social media makes it easy to get in touch with them personality. Furthermore, they can setup topics which encourage the online community to get them involved in the discussion as well. You may require their services in the future. In such cases, be sure to look for lawyers over the social media and start following their activity today.

Online Dating in the Age of Social Media

May. 18, 2015 by

Online-Dating-in-the-Age-of-Social-Media

The first online dating site www.match.com opened its portal to the world 20 years ago. Since then, online dating has evolved to be the most popular way to meet partners. There are three main categories of online dating sites: 1. The search and match system like www.rsvp.com.au allows users to search for partners from specific characteristics. 2. Personality-matching systems like www.eHarmony.com use system administrators to make a match. 3. Social network system like http://www.gotinder.com utilizes Facebook profiles to find a match.

Online dating sites gained popularity over the past many years. Match.com has a global audience of 35 million users. PlentyOfFish has 23 million visitors and Zoosk has 11.4 million visitors. The number of people looking for potential partners is continually increasing. Online dating is no longer considered a desperate attempt to look for love. The stigma is beginning to disappear as 87% of single males and 83% of single females believe that online dating is now socially acceptable.

Constant connectivity in social media has revolutionized the way we build relationship. Social media make internet users de-stigmatized online dating and made users more accepting of it. Online dating became the fastest and interesting way of meeting people via social media. 30% of social media users have used social networking sites like Facebook and LinkedIn to get more information about people they are interested in dating. Facebook offer an additional opportunity to being introduced to friends of friends and widen the dating network.

Online dating sites use social media information to make a match. Tinder uses Facebook profile data and location to find a match with a right swipe on their smartphones. LinkedUp leverage LinkedIn profiles to find potential dates. Down (formerly Bang with Friends) helps you determine which of your FB friends are interested in hooking up. Hookupz gives a match based on interest and geographic location.

Online dating in the age of social media has made meeting potential partners easier. Social media offers plenty of options and opportunities to reach out to possible partner. One in every five relationships today started online. Eight percent of 18-29 year olds admitted to be in a committed relationship with a partner or a spouse they met online. The success rate of online dating speaks for itself with one in three marriages today began their relationship online.

Now with the rise of digital media and smart devices, singles have another option to find the right one by “mobile dating”. Technology has a real good way of bringing people together. Mobile dating applications let users make a connection with just a simple swipe. It provides a unique way to meet potential partners based on proximity, looks and preferences. These applications use geolocation technologies to help you find a date, hook-up or meet-up. Modern technology made reaching out to attractive strangers easy and accessible.

Best Sexual Health Social Media Campaigns

Apr. 2, 2015 by

Social media allow us to share information and connect with people from different locations. Organisations have also used social media campaigns to increase the public’s knowledge about sexual health. Here’s a list of best sexual health social media campaigns:

1. Where did you wear it?

1-Best-Sexual-Health-Social-media-CampaignsWith a goal of promoting safe sex, Planned Parenthood of the Great Northwest marked National Condom Week by launching Where Did You Wear It? The social media campaign targets college-age students and older teens — that is comfortable with social media — to promote healthy sexuality with the tag line “Safe sex happens. Be proud to wear protection.” The condom has a barcode that can be scanned by smartphones to connect to the http://www.wheredidyouwearit.com/ site. Facebook and Twitter was used to promote this campaign.

2. Chlamydia it’s Down to You!

2-Best-Sexual-Health-Social-media-CampaignsThe prevalence of Chlamydia is high in young people in the UK. Chlamydia it’s Down to you! is a social media marketing campaign recognised by National Chlamydia Screening Unit. This campaign incorporates social marketing techniques to form a strong basis of local insight and research and create awareness of chlamydia and the importance of screening.

3. 10 Ways a Condom Can’t Protect You

3-Best-Sexual-Health-Social-media-CampaignsThe 10 Ways a Condom Can’t Protect You campaign has been developed by the Centre for HIV and Sexual Health to raise awareness of the best way to be protected from HIV. This campaign won the Sexual health media campaign/storyline of the year award.

4. HIV Hop

4-Best-Sexual-Health-Social-media-CampaignsThe HIV Hop social media campaign has been developed by the Centre for HIV and Sexual Health as a general public awareness campaign to reduce stigma and misconceptions around HIV transmission. The campaign used music video to show the ways HIV cannot be transmitted. The video helps to raise the issue of HIV stigma and evoke discussion on social networks to help break the silence surrounding HIV stigma.

5. Just Carry One

5-Best-Sexual-Health-Social-media-CampaignsThis social media campaign was launched to notify the public about the increase of sexually transmitted infection. This campaign was developed to ensure the message of consistent condom use to younger people. The campaign utilized Facebook and Twitter which include videos, games and competition.

6. Condom No Condom

6-Best-Sexual-Health-Social-media-CampaignsThis is an interactive social media campaign by NHS about condoms and safer sex that allows you to choose your own ending. The series of films received 1.6 million views over two months and had audience clicking through external NHS sites looking for further information around sexual health. This campaign also picked up international press coverage from over 20 publications.

7. Testing Too Easy

7-Best-Sexual-Health-Social-media-CampaignsPeer-developed HIV and sexually transmissible infections campaigns have been effective in encouraging safer sex behaviour among younger gay men. This peer-led campaign targets young people using social media (YouTube, Facebook and Twitter) to address the barriers preventing many homosexual men from engaging with HIV and STI testing.

Traditional Marketing vs Digital Marketing : Bedmates or Enemies? Compatibility or Competition?

Feb. 4, 2015 by

Traditional-marketing-vs-digital-marketing

The debate continues as to whether digital marketing is compatible or a competition to traditional marketing. Last year expenses for digital marketing increased over 14% while traditional marketing fell nearly 160% the figures made some people think that traditional media is dead. The truth is traditional marketing is not dead, but its role is dramatically changing in this digital age. As long as paper, television and billboards are part of daily life, traditional marketing is here to stay.

What is the difference between traditional marketing and digital marketing? Traditional marketing utilize radio, tv, billboard, business cards, brochures, posters and print ads in newspapers or magazines. Direct mails, telemarketing and referrals are also part of traditional marketing. It is anything except digital means or branding a product or service. While digital marketing include the use of websites, social media, videos, banner ads and blogs. It relies on the internet for communication and interactions.

The main difference between the two is the scope of each strategy. Traditional marketing’s target audience is very specific and targeted while digital marketing has a wider scope since it is available to the public. Traditional marketing happens in one direction, company communicating with the target audience. While digital marketing is multi-directional, company communicates with consumers both listening and talking.

Some businesses think of traditional and digital marketing as being in competition with each other, when in fact they are compatible, they even complement each other to meet business goals. That is why it is best to reframe the debate of traditional vs. digital marketing and think of them as complimentary instead of competition. Traditional or digital marketing isn’t more effective than the other; each has a different role to play. Determine their roles and use them effectively, a blended strategy of the two channels will leverage the returns for your business.

Although we are a Digital Marketing firm we do not ignore the benefits of traditional marketing. We do not overlook the traditional ways that can help amplify campaigns and take it to the next level. By incorporating the two channels we direct audience online and generate more traffic to the company’s landing page. The landing page makes it easy for the prospect to continue down the sales funnel and convert prospects to customers.

It’s time to change the way we think about traditional marketing and digital marketing because they share the same goal. Both are used to attract qualified customers and build brand awareness. They are working together to reach different people in different ways but arriving at successful marketing results. The right blend of traditional and digital marketing is an opportunity to engage consumers holistically.

Social Media Strategy for Small Business

Dec. 22, 2014 by

Social-media-strategy-for-small-business

Every businessman worth his salt knows that social media for small business is never an overnight success. Contrary to popular belief, there is no magic social media wand where one racks in the dough straightaway. Done right, social media for small business can be low cost but high in revenue. The first great social media strategy starts with giving it to a pro to do. Trust me; this is no job for your office junior.

Small businesses tend to have very limited resources, but that is no reason to save a few and have do-it-yourself social media. Quite like a personal and business entity, social media application should be approached in a different manner. Just like not all social media platforms are the same. You would have to decide which one would benefit your business best.

Facebook
Social media connects you to your most valuable asset, your customers. Facebook is where most of them will be because at the end of the day, most people would like to know what’s been happening to their families, friends and locality. But Facebook as a social media platform for small business need other networks and in itself cannot stand alone. Posts and content need to have some leeway in the sense that it should not be too sales driven nor preachy. There must exist a balance in selling and a judgement call on what is engaging at the same time retain the image you would like your business to be

MAN LAW BBQ Australia
https://www.facebook.com/ManLawBbqAustralia
An Aussie franchise of the American Man Law Premium BBQ tools – Focus on what is manly and outdoorsy. Visual engagement for strong and bold posts, sometimes poking fun at the idiosyncrasies particular to the gender with the notion that all true BBQ masters live by an unwritten list of rules that would then be called Man Law.

Rusty Mutt
https://www.facebook.com/Rusty.Mutt.Wines
A boutique wine company producing limited high quality, hand made wines from McLaren Vale. Facebook posts mainly highlights wine, fun with wine, drinking quirks and the love of wine. Virality of posts vary but most engagements are from the men. Love for family and love of the vine. Here’s to wine.

The Laser Diva
https://www.facebook.com/TheLaserDiva
Offering such services as Laser Hair Removal, Laser Tattoo Removal, Laser Skin Rejuvenation and teeth whitening, The Laser Diva promotes self care as not mere vanity but a necessity, that ultimately self love becomes the basis to other forms of love. The social media objective to promote self care and their offered services around Rozelle, Balmain, Drummoyne, Leichhardt and Lillyfield.

Bondi Chai
https://www.facebook.com/bondichai
Bondi Chai is Australia’s most awarded chai latte and is the 2014 Telstra Australian business awards NSW winner. Facebook solidifies the total impact of their social media platforms by interacting with their affiliates, fans and distributors. They are also active on Twitter, Pinterest and Instagram.

My Presentation Doctor
https://www.facebook.com/MyPresentationDoctor
As a coach and communication skills expert, Dr. Gary Wohlman is dedicated in maximising the impact and effectiveness of professional and developing speakers to enhance their gifts of self-expression and contribute fully in their quality of life. Daily inspiration and reiteration of this self same message is reflected on posts both on Facebook and Twitter. He is also presently active on Instagram.

Bead Them Up
https://www.facebook.com/BeadThemUp
Bead them up offers only beads that the owners themselves would be interested in. Specialising in sterling silver, gemstones and beads to make jewellery, Bead Them Up also offers free beading classes. Posts highlights on colourful products, specials and light hearted teasing of beaders and hobbyists/crafters. You can find them also on Instagram and Pinterest.

Instagram
When parents and even grandparents came onto the Facebook scene, the now generation had to go somewhere their elders would not be able to embarrass them, cannot do that on Twitter, Twitter is too limited and the oldies know about that too. In comes the new kid on the block, Instagram. With the concept of sharing photos and moments, with the additional appeal that it’s purely a young adult space,instagram quickly became populated with this upwardly mobile adults thus creating a ready made marketing segment for products and services to target.

The Make-Up Studio
http://instagram.com/themakeupstudiosydney/
Maria, the genius behind The Make-Up Studio offers professional make up as a group or one on one and make up courses to those interested to learn the craft. Instagram is a terrific avenue to showcase the different looks and drama of how make up highlights the face.

Cuttaway Hill Wines
http://instagram.com/cuttawayhill
The Bourne family owned Cuttaway Hill Wines located near MIttagong and Bowral, their wines are made from grapes grown in the Southern Highlands with unique character notes that is truly a taste of the Southern Highlands. Their Instagram features the land, loves and life of this proud brand.

Dcider Cider
http://instagram.com/dcider
Made from delightful Pink Ladies premium apples from Batlow, Dcider is the brainchild of Jeff Aston. Given many great reviews it has since spawned pear and honey ciders all getting to be popular to the people of Southern Highlands. Their instagram boasts of parties and images associated with great taste and good times with the invitation to be the Dcider.

Tractorless Wine
http://instagram.com/tractorlesswine
Tractorless vineyard brags combining a combination of old world knowledge and skills with new world winemaking techniques all guided by Biodynamic principles. They aim to provide a more long term sustainably balanced and diverse farming system that can continue to produce award winning wines. They make use of instagram highlighting their innovations and how intensely they feel about their land and way of life.

Eling Forest Cellar Door
http://instagram.com/elingforestcellardoor
Home to Dcider, Tractorless Wine and Cuttaway Hill, it is the gourmet destination on Hume Highway. Eling Forest Winery is in the heart of the Southern Highlands of NSW that has a working winery, cellar door, cafe, function centre and boutique accommodation. Instagram provides the visual proof of the love of family, land and just how much hard work is involved in making wine.

Sydney Heaters and Pizza Ovens
http://instagram.com/sydneyheatersandpizzaovens
Sydney Heaters have been in business for over 25 years. At present they have more than a dozen accreditations and affiliations and is the NSW distributor to Euro Fireplaces, Alfresco Wood Fired Ovens, Eco Choice Fires and Vio Flame and Firefox industries. Their Instagram is a gastronomic feast for the eyes of pizza, food and did I mention pizza?

Twitter
It’s short, it’s succinct, it’s Twitter. Twitter is the online social network that requires you to send your news and updates in 140-characters or less. The importance of twitter in social media for small business especially is in their search function. Unlike Facebook that would direct you to a page (the wrong one most often) twitters search function gives suggestions that would rival that of google within the twitterverse. Oh, and have you heard? Facebook is for the people you know, Twitter is for the people you wish you knew!

NTP Health Products
https://twitter.com/ntphealth
NTP Health Products believes in natural health and beauty. They import and distribute the very best, cutting edge, health food, herbal products, nutritional supplements, hair care, skin care and natural cosmetics. Tweets are concentrated on general and natural ways of being healthy, a product in focus as well as health related news and developments.

Organic Colour Systems
https://twitter.com/organiccolour
Organic Colour Systems is a range of professional hair colouring and treatment products available to professional hairdressers and hair salons only. It is free from ammonia, resorcinol and parabens and is proudly cruelty-free. A guilt-free, worry-free way to be beautiful, OCS uses Twitter to educate the public of the cleaner alternative to staying pretty. Everybody wants to be beautiful but not at the price of their health.

Teeccino Australia
https://twitter.com/teeccinoAUS
Teeccino is a delicious coffee alternative that is completely caffeine-free. It has all the goodness of coffee without the jitters and health consequences. Teeccino employs twitter in disseminating the health risks brought about by having too much caffeine. Teeccino also encourages coffee lovers to continue enjoying their coffee ritual without the caffeine hit.

Belmondo Boxers
https://twitter.com/belmondoboxers
Belmondo introduced their colourful boxers in 2006 after first offering ties in 2000 which they had packaged in boxes with lids the same patterns as the ties and they kept that packaging format for their boxers. Twitterverse helps send the bright colours of Belmondo be seen by the online public because ‘there’s a pattern for every personality’

Pinterest
Pinterest is a catch all from recipes to crafts to lifestyle and favourite things. Naturally, almost everybody would be on it which is why it is a very good reason to include this in your roster of social media for small business.

Pinterest clients include Bead Them Up, Bondi Chai and Sydney Heaters and Pizza Ovens.

Finance Industry Embracing Social Media

Dec. 18, 2014 by

social media for finance industry

Social media continues to radically change how business is done across almost every industry and the institutions that are leveraging social are seeing that it’s a ubiquitous channel to multiple demographics, but where does it stand in the finance industry?

The finance industry has long been staying away from social media to avoid violating the compliance and regulatory guidelines. Social is so critical for financial firms and it will be a waste to turn on a blind eye on all the social media opportunities. The finance industry sees social media as a seemingly risky and potentially controversial world, but the winds have turned its direction and a lot of financial firms are now openly embracing social media.

Social media is undoubtedly a powerful tool for small and big businesses alike. Its benefits cannot be denied and financial institutions are starting to realize that the ROI of social media extends well beyond sales goals. In fact, many of the world’s leading financial brands are currently reaping the benefits of social media.

The social web has changed how financial firms do business and it has given the customers a platform to give feedback and opinions. The finance industry can use social media tactics on different social media channels and use it to their advantage.

  • Facebook is probably the best known of the social networking sites and it’s also a major player for financial institutions. This media rich platform can bring videos, images, links and text to your audience, which they can also share with their network giving your brand better visiblility.
  • Twitter continues to be the leading way companies interact with consumers. Financial companies can use this platform to engage in real time conversations, putting their brand in the conversation without pushing too hard. It’s also become a customer service channel for the financial industry.
  • On Instagram, the financial social media efforts take on a collaborative visual effort. Photos garner the most social engagement across all financial services categories so this platform can help financial firms in engaging with their audience by using images and videos.
  • YouTube is a video sharing website and what better way to show and introduce your organization to others than by video. Video is a highly effective communication channel in the financial services space.

Social media is a consistent channel across all demographics and the relationships formed with brands and their audience influences the financial decision making of individuals. Whether you’re a bank, a credit union or a financial provider of home loans, business loans or bad credit loans, social media can help you achieve your goals online.

Most Searched Terms: Social Media, Finance Industry, Social Media for Business, Social Media for the Finance Industry.

Mobile Phone Radiation Cases Find Niche Via Social Media Marketing

Oct. 28, 2014 by

social media marketing sydney

Social media is no doubt a powerful marketing and communication tool and when done intelligently provides a positive aftermath effect that will benefit any industry.  A company with a thoughtful and strategic approach to social media has a competitive edge as they are able to keep their fingers on the pulse of what their customers need. This helps them have a collaborative interaction with current customers and prospects allowing them to gain valuable insights and nurture long lasting relationships with them.

Practically every business is using social media platforms to maximise sales, increase profits and attract their target audience. Businesses are finding a niche via social media marketing and one particular example would be Mobile Safety, a company that supplies specialist mobile phone accessories that reduce or protect mobile phone users from radiation exposure.

With an enormous increase in mobile phone usage throughout the world, people are becoming conscious of the negative effects of exposure to excessive radiation caused by mobile phones. Mobile phones emit electromagnetic radiation in the microwave range, which is absorbed by the body. Studies have linked electromagnetic radiation exposure to development of brain tumours, genetic damage, and other serious health threats.

To guard our health and protect us from radiation exposure, Mobile Safety has been distributing phone radiation safety accessories such as scientifically engineered mobile phone radiation cases, covers, headsets, pouches and more.

Mobile Safety has embraced social media as a central part of their marketing strategy. They use Facebook to increase their exposure to potential customers and have been growing their audience as many health-conscious people with the grassroots community mindset are interested in the issue. Facebook has also helped them build brand loyalty and has driven traffic to their website. Their Twitter account has helped their social visibility reaching new markets and elevating their brand awareness. They use it to better manage and monitor their reputation, and have been a platform to exchange ideas, information and feedbacks. They also have a Pinterest account where they are able to create storyboards through visual imagery and showcase their products. They use it for market research in determining interests, popularity and marketability.

We are in the new millennium and social media marketing should be part of every business strategy. So, if you’re not in on the game yet, it’s never too late to jump in.