Social Media For Government: Training & Management

social media for government training australia

Since 2009 we’ve run many Social Media For Government training workshops and courses in Australia in road safety and local government in New South Wales. We also provide management of social media for government and not-for-profit organisations for both short-term and long-term projects.

We’ve delivered numerous local government training lectures, presentations and full-day workshops for the City of Sydney, Shoalhaven Council, Dubbo City Council, Holbrook City Council, Marrickville Town Council, Sutherland Council and for town councillors collectively and one-on-one.

We’ve also delivered workshops to NSW road safety government programs in Parkes, Coffs Harbour and shortly Wagga Wagga.

A number of social media education programs have also been delivered at universities such in departments such as the UTS School of Business specifically targeting post-graduate students.

We provide growth-oriented / marketing-expansion support to government agencies in areas of tourism and youth services.

Our presenter Stewart Dawes has been a keynote speaker at events such as the Advertising, Marketing and Media Summit 2013 presenting alongside the Australian directors of Facebook, Google, ANZ Bank and AFL Media.

Some Current Australian Government Social Media Profiles 2200+ likes Bathhurst 450+ likes

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Social Media in France ~ English Version

To read the French version of this article click here: Social Media in France.

We are witnessing high growth in companies on social networks in France – despite a lack of skills internally. However, if more and more companies are in effect on these social networks, they are not necessarily active. Indeed, the study reveals that Cegos only two businesses would be considered truly “active” on its interactive profiles.

Three years ago, it was still unusual to see a French company on social media. Apart from the precursors of the phenomenon 2.0 for corporate communications, the media were seen as reserved for a pure person. Today, ten times more companies have entered the race for interactive communication and the phenomenon is still accelerating.

Facebook being the most popular platform, here is a ranking of the top 10 French companies on Facebook and their commitment rate:

Free Mobile : 4.1528%
Tahiti Tourisme France : 2.1871%
Renault 4 : 1.6968%
Avon France : 2.2906%
Alsace : 1.0753%
Vies de chats avec Whiskas : 1.0753%
NESCAFÉ Dolce Gusto France : 1.0628%
Mercedes-Benz France : 1.0022%
Opel FRANCE : 0.9782%
Pâté Hénaff : 0.9509 %

The commitment rate is more relevant than the number of fans to a fan page because it reflects the real involvement of fans in relation to publications. It is calculated as follows:

Who says new medium, says new resources internally. It was then emerge a rise of “Community Managers”. 28% of French companies have created one or more positions dedicated to managing their social media. These are mainly large companies (57% of them) and banking and insurance sector (50%). It is still a small percentage, of the fact of outsourcing this function frequently with communications agencies specializing in digital communication.

And you, where are you in your transition to new technologies? Atomic Social Media can assist you to boost your online presence and engage with your customers. Do not hesitate to contact us for more information, we’d love to talk with you over coffee!

Most Searched Terms: social media in france paris marseille nice lyon loire valley tours

Farmstays Australia vs Outback Travel ~ which gets more Searches?

Client: Aussie Bush Adventures
Twitter: @aussiefarmstay – approaching 12,000 followers!

Oh the quandaries of search!

A website’s home-page has 20 times the authority with Google than any other page on the website, so … what do you choose as those crucial 3-4 words to rank high for?

Aussie Farmstays, AKA Aussie Bush Adventures, chose to put Outback Australia Adventure Tour ahead of Farmstay Holidays Sydney NSW as their preferred home-page page title.

But of course this meant, after a few months, that Google ranked them lower for ‘farm stay australia’ searches.

So it warranted us researching every phrase relating to their business, to find out which gum tree they should be most barking up.

australian farmstay – 880 monthly searches

australian farmstays – also 880 monthly searches

farmstay australia – 1900 monthly searches

farmstays australia – 1600 monthly searches

farm stay australia – 2400 monthly searches

farmstay sydney – 480 monthly searches

farmstay blue mountains – 170 monthly searches

guided tours australia – 720 monthly searches

australian holiday – 201,000 monthly searches

outback travel – 9900 monthly searches – not seen 1st ten pages – 27.4 million results.

outback tours – #22 – 6,600 monthly searches

tours sydney australia – #8 on Google out of 24 million results. 2,400 monthly searches.

Also offsite articles are very important such as:

Things To Do in Sydney

And even banners and links on pages such as Bliss in the Bush Cafe

And even the blog – sydney sightseeing bus #10 out of 317,000 results.

And finally, we’re seeking to rank any of these:

Things to do in Sydney

Blue Mountains Tours

Things to do in Australia

If you went dedicated SEO serfs like us on your case, email

Most Searched Terms: farmstays australia sydney outback travel blue mountains tours