Social Media Management Packages: pricing & costs – Social media is one of the most efficient communication channels right now across the world. It brings you closer to your customers and allows you to engage on a more personal level. Logically, you want your company to present in the largest social networks today via social media management.
Social media costs depend on multiple factors, from the platform to the industry. On average, businesses invest $4,000 to $7,000 per month on social media management, which includes marketing and advertising on one or more networks of outsourcing. Social media services cost $900 to $20,000 per month, and social media consultants cost $75 to $500 per hour.
If you would prefer to manage your own social media campaign, we can set you up and help you get started. Whatever your needs, we can help.
Social Media Management Packages
More and more small businesses seek the services of social media consultants and managers, and there are various packages that you can offer them. The type of package you offer provides different price points and outcomes and dictates how much they want to carry out. Here are some examples to help create a package:
- Starter package: manage two social media accounts (choosing from Facebook, Twitter, Linked In, YouTube, Ingram, or WordPress) with content creation and customer engagement.
- Main package: manage social media accounts, including blog posts, content creation, and customer engagement.
- Advanced package: manage six social media accounts, including influenced marketing, blog posts, content creation, and customer engagement.
The packages are customized to meet the needs of the customers.
The world’s most popular website with over 1.3 Billion users, over 75% of Facebook users log on every day, and those users are very active.
The average Facebook user checks news feeds between 11 and 18 times a day. These users updating a network of more than 100 friends and colleagues about what they are doing, their favorite things, and their experiences. The people that they connected to are listening. Over 70% of consumers say that they check a company’s reviews on Facebook before making a purchase. Facebook is one strongest and effective marketing tools today.
Although marketing on Facebook and other social media platforms are very effective. You mustn’t annoy your audience by bombarding them with constant posts and posting non-relevant or uninteresting information. There is a method to everything. We know what to do and how to do it.
Social Media Management Packages Pricing & Cost: Facebook
- Social Media Marketing $900 to $1,600+ per month
- Social Media Advertising $450 to $850and, with $200and ad spend per month
Includes:
- Business page setup
- Create page header
- Complete info page
- Upload logo or other images
- Upload photos
- Optimize page
- Integrate with website
- Consultation on best practices for posting relevant content and creating links back to your website
On Instagram, your captions should compelling. The official character limit on Instagram is 2,200 characters, but you’ll want to cut it shorter than that to avoid losing the interest of your readers.
Use your Instagram captions to tell a story, connect with your followers, promote an upcoming campaign, or sell a specific product pictured in your post. Instagram and Twitter are where hashtags are most used and most effective out of all social media platforms.
Social Media Management Packages Pricing & Cost: Instagram
- Social Media Marketing $900 to $1,600and per month
- Social Media Advertising $450 to $850and, with $200and ad spend per month
Includes:
- Profile and business page setup
- Upload logo
- Optimize profile
- Consultation on best practices about how to post and share content and how to generate traffic back to your website
LinkedIn is a network that consists of over 65 million people from around the world. The average LinkedIn member has an annual household income of over $100,000. One person creates a LinkedIn account every second. Nearly 50% of LinkedIn members have decision-making authority for their companies. Like other forms of social media marketing on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. Additionally, If your business is B2B, you need to get in the game.
Social Media Management Packages Pricing & Cost: LinkedIn
- Social Media Marketing $900 to $1,600and per month
- Social Media Advertising $450 to $850and, with $200and ad spend per month
Includes:
- Setup business page
- Create page header
- Upload logo
- Optimize profile
- Integrate with website
- Consultation on best practices for posting relevant content and creating links back to your website
Twitter was one of the first sites to use hashtags and most effective on Twitter and Instagram. Like Facebook, people use Twitter on tablets, personal computers, and most of all, mobile. Mobile becoming one of the most used platforms for internet access. That means it is important for your business to have a responsive of many websites that are not updated to interact sufficiently with mobile devices.
Social Media Management Packages Pricing & Cost: Twitter
- Social Media Marketing $900 to $1,600and per month
- Social Media Advertising $450 to $850and, with $200and ad spend per month
Includes:
- Page setup
- Upload logo or other Image
- A Setup of a Twitter autoresponder to follow people when they follow you
- A Setup up a Twitter autoresponder to let know you when others follow you.
- Optimize profile
- Consultation on best practices for tweeting relevant content and encouraging re-tweets and links back to your website
YouTube
Has revolutionized the Internet’s interaction with video; this social media platform pulls in more than two billion viewers per day and reaches around the world.
Video marketing has become very relevant in advertising and brand building. Many small businesses are starting to use video marketing to attract customers, and YouTube, owned by Google, is how they are doing it. Posting videos on Youtube is free, and depending on the content, you may gain exposure from some of YouTube’s millions of users. The YouTube platform is an affordable way to promote your business online.
Social Media Management Packages Pricing & Cost: YouTube
- YouTube ads have an average cost-per-view of $0.010 – $0.030, and the views that you generate will count towards your overall YouTube viewer count.
- The average cost of reaching 100,000 viewers is around $2,000.
Includes: individual Package ($400.00)
- Account setup
- Video setup
- Upload 1-5 videos
All you need to do is choose a pin you want to promote. With promoted pins, you can select the keywords you want your pin to show up for in search results. You can also narrow down your audience by place, language, gender, and device.
Pinterest uses CPC pricing, so you’ll only pay when someone clicks the pin and visits your website. First, you’ll set a most CPC bid, the highest amount you’re willing to pay for a click to your website. The amount you pay will never exceed your max bid, and you may pay less than your bid.
Social Media Management Packages Pricing & Cost: Pinterest
- Social Media Marketing $900 to $1,600and per month
- Social Media Advertising $450 to $850and, with $200and ad spend per month
Investing in social media services costs several hundred dollars per month. Social media marketing rates for Pinterest, such as the range from $900 to $1,600 per month. Meanwhile, social media advertising costs for Pinterest run from $450 to $850 per month; an average monthly ad spends of $200.
As you can tell, social media advertising and marketing services generally cost the same, no matter which platform you choose. Many companies advertise and market on more than one platform, though, which is why businesses spend an average of $4,000 to $7,000 per month on social media services.
Bonus
WordPress or Squarespace Blog
WordPress is the world’s most popular blogging platform, running more than 20% of the top 1,000,000 websites. Since the platform’s launch in 2003, blogs have outpaced traditional websites. Squarespace is a simpler, more, comprehensive platform that includes hosting.
After meeting with you and discussing your needs and wants, we would decide the best platform for you.
WordPress or Squarespace one Page Blog Packages – ($1,000.00)
Includes:
- Set up web hosting and domain name help
- Basic WordPress or Squarespace blog installation, setup, and configuration
- Upload an existing logo on the blog header
- Select, install and test WordPress plugins or Squarespace features
- Set up RSS feeds and reader subscription options
- Set up visitor tracking via Google Analytics
- Create a Google site map for SEO
- Install social bookmarking buttons
- Select and install a preexisting free WordPress or Squarespace template to be used in its original format
- 1-hour Training/Consulting on how to enter posts, updating your blog
- Additional cost for a premium theme
Before considering what charges would be ideal for managing social media, consulting with the client will give insight into what they hope to do. In this consultation, a basic proposal will offer some clarity on their core issue and create a chance for feedback so that the problem approach can be exact. This makes it easier for a decision to be made and the right resources to be allocated to meet the client’s expectations.
Hourly Rate – when pricing social media management services, you may consider having several clients and then charge each of them an hourly rate.
For a freelancer, here is an example of earnings that can be achieved within an hourly rate. One client offers work for 10 hours per month. As you are new at providing social media services, you charge $30 per hour. At the end of the month, you will have made $300 from this client. If you have another two clients at the same rate, you will make $900 each month. A great way to start, though, is after some time, you will either need more clients or have to increase your hourly rate to make a suitable living, with an hourly rate. A social media manager also can schedule posts to do several days of work within a few hours.
Monthly Retainer Fees – as you build up your experience and increase your confidence as a social media freelancer, you can explore a monthly retainer. The key benefit of choosing to charge a retainer is that you get recurring income, and you can focus on building the online presence for your client over time. It is also easier to get paid by one consistent client instead of searching for new clients constantly.
A monthly retainer also offers more flexibility: they can create a package that focuses on their experience while meeting the clients’ needs. But, there are some disadvantages to charging clients per month for social media marketing. The workload can increase rapidly as clients believe that they own your time and can give you as much work as they choose.
Project Rate – this pricing option is ideal when the job requires considerable time to get done. Ideally, when setting up new clients or introducing a new product into the market. The weight of the project needs to be estimated, and then a package price can be set. Charging per project is ideal for clients who want to start something off and then take over and maintain it themselves. It is also suitable for a project that has a one-off occurrence.
Social media management freelance professional, considering how much to charge for social media management, think of your long-term outcome. As a newbie, you can focus first on growing your client base to build your career and then get paid based on your understanding of what works best for your clients.
Let’s, get you on your way to ground-breaking wins on social media. Get in touch.