Posted by Elise Rhiannon on May 25, 2012
Client: Aussie Bush Adventures
Twitter: @aussiefarmstay – approaching 12,000 followers!
Oh the quandaries of search!
A website’s home-page has 20 times the authority with Google than any other page on the website, so … what do you choose as those crucial 3-4 words to rank high for?
Aussie Farmstays, AKA Aussie Bush Adventures, chose to put Outback Australia Adventure Tour ahead of Farmstay Holidays Sydney NSW as their preferred home-page page title.
But of course this meant, after a few months, that Google ranked them lower for ‘farm stay australia’ searches.
So it warranted us researching every phrase relating to their business, to find out which gum tree they should be most barking up.
australian farmstay – 880 monthly searches
australian farmstays – also 880 monthly searches
farmstay australia – 1900 monthly searches
farmstays australia – 1600 monthly searches
farm stay australia – 2400 monthly searches
farmstay sydney – 480 monthly searches
farmstay blue mountains – 170 monthly searches
guided tours australia – 720 monthly searches
australian holiday – 201,000 monthly searches
outback travel – 9900 monthly searches – not seen 1st ten pages – 27.4 million results.
outback tours – #22 – 6,600 monthly searches
tours sydney australia – #8 on Google out of 24 million results. 2,400 monthly searches.
Also offsite articles are very important such as:
And even banners and links on pages such as Bliss in the Bush Cafe
And even the blog – sydney sightseeing bus #10 out of 317,000 results.
And finally, we’re seeking to rank any of these:
If you went dedicated SEO serfs like us on your case, email firstname.lastname@example.org
Most Searched Terms: farmstays australia sydney outback travel blue mountains tours