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Forster Motor Inn ~ an SEO Case Study

When a new client contacts us for SEO we do a lot of research into “where you’re at”, whether you’re a large corporation or a small business person.

In the case of a new client, Forster Motor Inn, they have a very small website which needs expanding into double the amount of pages.

Also they are competing against the internet might of Wotif, Last Minute and other globally monolithic accommodation websites, so the challenge is to rank well while generally feeling that they can’t get ahead of these giants of the game.

First things first, their rankings were as follows when we checked them at the beginning of their SEO program:

Accommodation Forster #21 out of 1.88 million results

Motels Forster #8 out of 9.390 million results

Hotels Forster #34 out of 2.45 million results – with no mention of the word ‘hotel’ on the client’s website, frankly we were surprised they ranked in the first ten pages. Reveals that Google has its own internal substitution algorithms which give some weight to interchanges between hotel and motel.

Of course it doesn’t take much to figure out that the addition of NSW to the above 3 search phrases may also be popular:

Accommodation Forster NSW – checked at #27 on 8 July 2012

Motels Forster NSW – improving result with #11 and #12 on 8 July 2012

Hotels Forster NSW – improved result up to #10 from not seen on 24 May

A little bit of basic lateral thinking also tells us that our client might do well, by virtue of his budget price accommodation, to ‘accidentally’ rank for ‘caravan parks forster‘.

And then there’s ‘family accommodation forster‘ in the months leading up to Christmas holidays.

As rough as it might sound, they might also wish to rank for:

cheap hotels forster

cheap motels forster

budget hotels forster

And one can only imagine how many times they’d like to rank for an inevitable mis-spelling of their town’s name, e.g.:

accommodation foster

motels foster

hotels foster nsw

We’ve now also set up a Pinterest page for the motel to begin gathering social media impetus for the area with this page showcasing the beauty of the area: Forster-Tuncurry.

Such are just the beginning processes of search engine optimisation, and quite simply, the possibilities are as endless as Google’s ever-changing algorithms. It’s no wider that our most wealthy, successful and SEO-driven happiest clients have been with us for 3-4 years now.

For more about SEO programs for your business email Stewart Dawes or fill out this box:

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Most Searched Terms: Accommodation Forster NSW, Hotels Forster, Motels Forster, Where to Stay in Forster NSW, What to do in Forster-Tuncurry, Great Lakes District NSW, Family Holiday Accommodation New South Wales.



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