Our client, The Health Arts College, runs some great courses in natural therapies – such as aromatherapy, kinesiology and remedial massage.
Also at its Melbourne campus, diplomas have been introduced for beauty therapy and reflexology.
Graduating students have an excellent opportunity to find work not just in Australia, but worldwide. Think of all the cruise liners you could be employed by!
We began its SEO campaign in 2009 by focusing on its Melbourne campus website – mainly because it was the only website it had.
Rankings dramatically shot to the top of Google, which prompted the Director to launch six further websites, targeting search terms such as:
Aromatherapy is part of the spectrum of alternative and complementary medicines. Practitioners use scented oils and natural plant extracts to ease the symptoms of health issues that negatively affect many in the modern world: stress, irritability, insomnia and sleep disorders, loss of appetite and compromised immune system, and general pain relief, just to name a few.
Historically, it has been used for at least 2,000 years: by the ancient Egypitans in religious rituals; the Romans, Greeks and Chinese also showed their respect to the gods by using herbs, and burning aromatic barks and wood. The “Father of Medicine” Hippocrates (from whom doctors still take the Hippocratic Oath) was the first to believe that a scented massage and daily bath infused with extracted oils promoted good health and wellbeing.
To follow this holistic career in healing opens the door to opportunities for life-changing moments for yourself, and those who seek the natural remedies you confidently advise.