It is reported that almost half of the world’s entire population, that is 7.395 billion as of January 2016, are Internet users. From this number, 2.3 billion are active social media users with the Asia-Pacific region leading the pack. This does not come as a shock since more and more companies around the world are using social media as their number one marketing tool. You can see popular brands constantly using social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Youtube, in attracting more consumers and widening their reach. Here are 7 international companies/brands that are active on social media:
Mondelez International is an American company based in Chicago, Illinois. Among its popular products are Oreo, Chips Ahoy!, Belvita, Toblerone and Cadbury. No wonder that this empire of sweets has over 660,000 followers on their Facebook, Youtube, Twitter and LinkedIn accounts. Most of the content they share on social media are marketing videos, which are nicely done, company activities and of course, their delectable product offerings.
The company is very popular among tourists, backpackers and adrenaline junkies. These people usually capture their once-in-a-lifetime moments using GoPro’s action cameras. Most of the photos and videos they share on their social media accounts are from the company’s 26 million followers. See some of the user-generated content here and here.
ACM Group Limited is an Australian company that is engaged in acquisition of debts of financial institutions and companies in Australia. Their Twitter, Facebook and LinkedIn accounts will give you updates on the company’s activities. If you like to read interesting stuff about finance, banking, economy and almost anything under the sun, you should follow them and be a part of the company’s growing online community.
The Coca-Cola Company
This cola company is the manufacturer of one of the world’s most popular beverage — Coke. The Coca-Cola Company’s 3 million followers on their social media accounts are treated with daily videos and photos of the company’s product lines and sponsored events. On their Youtube page, you can watch their viral marketing campaigns and CSR programs and initiatives.
The world’s largest chain of hamburger fast food restaurants is also active on social media. McDonald’s has a whopping 66 million plus followers on Facebook, Flickr, Youtube, LinkedIn and Twitter. Who wouldn’t want regular updates from the maker of the world-famous fries and hash brown? Their news feeds are packed with marketing images and videos, company announcements, promos, events and a whole lot more.
This American coffee company and café is home to the most delicious hot and cold drinks in the world. With almost 50 million followers worldwide, Starbucks brings its customer base up to date with everything about the company and its causes.
Nike is an American company based in Oregon that is engaged in design, manufacturing and marketing of footwear, apparel and accessories, among other things. The company has the biggest online community on our list — with almost 81 million subscribers who regularly gets update from company events and causes, promos and discounts, and marketing campaigns. You can watch their produced videos on Youtube here.